12 Interesting Ways to Enhance Marketing Strategies in January, 2022 [UPDATE]

With a huge sigh of relief, we bid 2021 farewell. It is December, the last and best time of the year. Christmas bells are ringing, the holiday season is on, and we are slowly returning to a state of relative normalcy. While we set our New Year resolutions for the year to come, it’s also time to up the Digital Marketing game a notch. Here are a bunch of ways in which you can uplift your business’ Digital Presence, this January, 2022:  

1. Rest, Recover, and Reflect Upon The Past

Everyone’s looking forward to going back to office in 2022. Before you begin devising fresh marketing strategies, spend some time reviewing all the work you’ve done in 2021. 

• Make a note of the Marketing Plans that worked well, along with the ones that didn’t quite cut it
• Establish a clear picture of how and why your target audience related and responded to certain campaigns, ads, and social media posts 
• Readdress the issues you faced last year in terms of lead generation 
• Think about the success and limitations of your brand and business and make way for improvement 

2. Gain insights and Plan accordingly

In order to create an effective campaign or marketing plan for 2022, it’s important to read up on everything there is to know about marketing trends, and what to expect in times to come. With a better understanding of the future, formulating a marketing plan for your business is just going to be that much easier. 

3. Refurbish Your Business Profile on Google

Google is the go-to engine for all business-related discoveries. Put your business on the map by optimizing your Google Business Profile. 

• Upload images and other forms of visual content to your profile for more recognition 
• Respond to queries and suggestions immediately for more leads
• Pack your account with A-Z information about your business including common Q&As for better connections and clarity  

4. Keep The Holiday Buzz Going

One can never get enough of the holidays. The simplest and most effective way to connect with your target audience in January 2021, would be to create and publish  followup holiday content via social media posts, blogs, and articles. Curate content that is interactive, informative, and enjoyable. Here are a few thought starters:

• Did your event management team organise parties for Christmas Eve and New Year’s Eve? Share the fun with some pictures. 
• Share some tips on how to reuse gift wrapping paper and other holiday merchandise to make other useful items 
• Share some photos and videos of how your team or staff members celebrated the holidays  

5. Reveal What’s In Store For Tomorrow

A good way to keep your customers engaged is to give them something exciting to look forward to. Offer them a sneak-peak into events and promotions that your business is endorsing, promoting, or hosting.   

6. Breathe Life Into Devonport Cup

This Australian Holiday falls on the second Wednesday of January, every year. The entire nation celebrates and cheers on race horses on this day. It’s the perfect occasion to find all business people gathering together to have some fun. Highlight this event in your posts even before January commences. This way, you can actually get your viewers to enjoy the New Year as it begins.  

7. Promote National Pride on Australia Day

This National Holiday falls on January 26th. Being one of the first couple of holidays of the new year, most of your customers will treat this day as a much-needed breather. On this day, promote National Pride and strong community-vibes with help of attractive and interesting posts, newsletters, announcements, and stories.   

8. Boost your Brand’s Image on Social Media

Given the pandemic and the lockdown dilemma, the only social life we have today is on Facebook and Instagram. For the coming year, set new standards for your brand’s look and feel on social media. Get started with a new campaign on Facebook.  

9. Modify your Budget Planner

The current reality is all about the new normal and marketers are faced with situations wherein we must make room for the unexpected. For the new year, sort out your marketing budgets to fit every criteria in the most niche and appropriate way. Make wise investments and set aside a decent budget for your business’ digital requirements.  

10. Keep up with Google Trends and Algorithms

In order to build your business’ digital popularity, catch up on Google Trends and Google Algorithm Updates. Stay up to date with core algorithms updates to know if content on digital platforms is ranking well and that your marketing efforts are receiving the attention they deserve. 

11. Spread Good Summer Vibes

It’s warm, sunny and definitely a great time to be outdoors. Especially since we’ve spent most of the year locked indoors. Use this time as an opportunity to greet your customers with cheer and fun. Share topical content to rejoice the Summer mood. Brighten up digital spaces by sharing content, posts, pictures, and videos that are about embracing Summer. 

12. Make a Fresh Start with a Clean Slate

Trash all your old emails from 2021 and start new with a clean and empty inbox. New mails, new beginnings. Organise your mailbox with specific folders to help sort out new mails from the ones you have only ‘’starred’’ but have not read yet. A clean inbox is like a fresh canvas. Gear up to paint the screen read in 2021.  

Getting out of your comfort zone and back to the grind after a whole year of working from home can be stressful and a tad bit exhausting. However, with focus and a well-planned itinerary in place, you can generate good leads, evoke inspiring ideas, build stronger connections, and successfully engage with new customers this January, 2022.