6 Tried & Tested Ways to Get More Facebook Recommendations

Facebook Recommendations

It’s often difficult to figure out How to Request Facebook Recommendations. Clixpert has put together this guide, providing 6 tried and tested steps to get more Facebook recommendations, along with other relevant information.

Facebook introduced new tools to assist individuals in connecting with local businesses, with Facebook Recommendations leading the pack. Facebook business pages have often been convenient for business owners to communicate with their clients on social media.

Facebook Business Pages have been updated with a new mobile interface, improved ticketing for local events, the addition of Facebook employment, and the prominence of Recommendations. The new features will make it easier for local business owners and their consumers to utilise Facebook. Still, the tweak to Recommendations will most likely have the most significant influence on your bottom line.

Has Facebook Recommendations Replaced Reviews?

Facebook is expanding its use of Recommendations, which will replace Facebook Reviews on local business Pages. According to the update, one in every three Facebook users searches for suggestions and reviews. According to Facebook, “Local business Pages have always been allowed to submit ratings and reviews on their Page, and now we are moving reviews to Recommendations.” As a result, Facebook Recommendations have taken the place of Reviews.

For the time being, page ratings will continue to be in 5-star increments. However, when Facebook Recommendations become the new standard, this may change. “This number is determined by how many people recommend or do not recommend the Page, as well as any past ratings and reviews it may have,” Facebook explained. You can improve your score by leaving a recommendation on its Facebook page or by recommending it to your Facebook friends.”

Facebook Recommendations are now visible to all Facebook users and businesses and will soon completely replace Reviews. Recommendations, in addition to a redesigned UI, combines some of the functions of reviews into a more streamlined procedure, including:

1. Excellent communication

Facebook Recommendations asks customers if they recommend a business with a ‘Yes’ or ‘No’

Instead of asking customers to rate your business on a five-point scale, Facebook asks if they recommend you with a simple “Yes” or “No.” Customers are then given a choice of suggested tags to better define their proposal and the ability to submit text or photos. It can always work in favour of the business owners.

2. Genuine recommendations

The new tools do more than just make life easier for your consumers. With a range of auto-generated tags, Facebook’s reporting changes allow you to flag fraudulent or spammy content, making it easier to have inauthentic feedback removed from your Page.

3. Broader reach

Alongside higher-quality recommendations, you may see more Facebook Recommendations in your newsfeed. This is due to Facebook’s efforts to make them more visible across the entire network. This, in the long run, will also make you build up your contact and benefit from it later.

Why Should You Shift to Recommendations?

Build Brand Trust with Genuine Facebook Recommendations

The shift to the Facebook Recommendations function is an exciting opportunity for your brand to solidify its online reputation further. Because Recommendations are designed to appear in more news feeds and provide more detailed feedback than star ratings, every rating you receive on your Facebook page will be even more critical. If Facebook Reviews weren’t already a component of your marketing plan, the enhanced Recommendations function should be.

So, don’t be concerned if you’re new to gathering reviews for your business. Obtaining a steady stream of Recommendations can be an easy task. You are only required to make the first step, i.e. make the request. Here are six effective methods to ask for recommendations on Facebook to get you started:

6 Tried and Tested Methods For You to Implement

1. Contact existing clients who are loyal to you

Some of your best customers may also be your finest reviewers, and you want potential consumers to hear their voices. They already like what you’re doing, so if they’re willing to promote you, you’ll get a Facebook Recommendation along with great comments about your company. When communicating with these buyers, make sure to customise all of your remarks. Instead of sending a bulk message under your company’s general email, talk with them or send them individual emails if possible.

2. Do not forget to follow up with your customer

While focusing first on your most loyal clients will help you quickly collect some outstanding Recommendations, you also don’t want to overlook your other buyers. You can contact the buyer by email, phone call, or any other marketing channel soon after any purchase or customer care experience to ask for a genuine customer review utilising Facebook’s Recommendation tool.

Even better, if you have the opportunity, then following up with customers in person, possibly right after checkout or at the end of an appointment, will be great. In-person requests are far more powerful, and they can help you flood your Facebook page with Recommendations.

3. Consider incentives

Most of your customers are happy to submit online reviews if you ask them to, but occasionally they just need a little encouragement. You can Persuade Customers to Make Facebook Recommendations by offering a small incentive, such as a rewards card, voucher, free coffee, small number of samples, or something else. This modest act can result in a significant increase in Recommendations while making your buyers feel meaningful and more positive about your brand.

Amazon is an example of a brand that excels at this. The company’s Early Reviewer Program rewards select consumers with $1 to $3 gift cards in exchange for genuine reviews. Similarly, you can include your incentives into an ongoing program, ensuring that the number of reviews you never receive truly diminishes.

4. Make sure your Recommendations tab is visible.

Some customers would gladly send you a Facebook Recommendation, but they may not check their email frequently, may have missed your phone call, or just forgot. This gradually decreases your chances of gaining recommendations and can also be a turn off for your customers. Keeping your Facebook page’s Recommendations tab (which most people still refer to as the Reviews tab) available in various ways will help you send those individuals to this review site.

You can add a link to this Reviews tab on your website, in emails, newsletters or other social networks, and elsewhere—everywhere there is a call to action. This ensures that recommending your company is a must-do request.

5. Invites for Recommendations Should Be Automated

Personal outreach is always the most persuasive strategy when asking for feedback, but it can take time. Because your company doesn’t have unlimited resources, chances are you’ll find yourself reaching out to those loyal consumers and contacts with little time to spare. However, when you automate your Recommendation invites, you can be confident that no chance will be missed.

Many local businesses and their owners use automation solutions like Podium Reviews in order to increase the number of reviews they expect in a given time frame, whether they are striving for Facebook Recommendations, Google ratings, or star ratings on any other platform. When you do this, Podium will immediately send your review invites to clients through text message, allowing them to post Facebook ratings using their smartphones conveniently.

6. Make contact with your network

Customers aren’t the only people who might be eager to offer you a glowing Facebook Recommendation. Don’t forget to tap into your network, which includes both business and personal contacts. Invite people who have had direct experience with your brands, such as partners, vendors, family, and friends, to submit feedback on your Facebook Business Page.

As with your consumers, you should send personal messages to the most likely reviewers in your network, preferably in person or over the phone. Connections on your “may review” list should still receive an SMS, email, or Facebook Messenger direct message, since your outreach may inspire them to leave excellent recommendations. If you’re pressed for time, though, feel free to customise your communications to these lukewarm contacts a little less.

Don’t forget to write a Facebook post on your Page with a great call-to-action to ensure you don’t miss out on a willing reviewer (CTA). This status update may be enough to persuade some Facebook friends you never thought about recommending you to write a recommendation.

Conclusion

It is always wise to make the most of the Facebook Recommendations Feature to stay up to date with the trends and increase your reach and target audience. We hope these six easy-to-follow steps help you better understand how to up your Facebook game and get more recommendations from your customers. Word-of-mouth advertising is the best way to convince new/potential customers to take the leap of faith and trust your business. If a past customer loved doing business with you then that’s proof that you’re trustworthy and efficient.

Contact Us Today to help set up a process to get more recommendations from Facebook and other social platforms.

Clixpert is a Multi-award-winning Digital Marketing Agency in Sydney known for our results-driven approach. We believe in being forthright and honest with our customers, providing them with real time results and data and helping them achieve their marketing goals. Want to expand your business’ reach online? We’ve got a team of experts who can help you with that!

Call us on 1300 254 973

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