9 Useful Tips For Google Ads Budget Management 2023 [UPDATE]

If you’re considering spending money on ads to reach your target audience, make sure that the place where you spend it is promising and engaging, like Google Ads or Google Adwords. But what exactly is Google Ads, and how can we earmark a suitable budget for it? Let’s explore more about this.

What is Google Ads?

Google Ads Or Google Adwords

Google Ads

Google Ads is a Google-developed online advertising network in which advertisers invest money to display brief commercials, service offerings, product listings, or videos to web visitors. It can insert ads in search engine results, such as Google Search and non-search websites, mobile apps, and videos. Savvy business managers understand that people nowadays live their lives online and are dependent on its services to the greatest extent. They are always reaching for the nearest device whenever they want to know, do, or buy something. But how can you know how much money you’ll need to get these customers?

Hence, this blog will be focussing on the 9 tips which are crucial for having effective Google Ads management.

Google Ads Budget Management

Google Ads provides numerous budget management tools. In Google Ads, you may create automated rules that will change your account based on your specific settings and criteria. You can create a rule that increases your keyword bid whenever your ad goes off the first page of results. You can also set a direction to receive an email if a specific condition occurs, such as depleting a daily budget. It also enables you to set shared budgets intended to let you allocate an expected budget across multiple campaigns.

Furthermore, Google offers a complex means of tracking budget overspending or underspending within the platform. The editor displays the amount of money spent on a campaign.

We Have Outlined 9 Useful Google Ads Budget Tips For Better Management

1. How does pay-per-click advertising work?

Pay Per Click Advertising

Pay Per Click Advertising

Pay-per-click (PPC) Advertising, such as Google Ads, puts you in control of the amount you want to spend and where and how you spend it. Through Google Advertising budget management, you bid on keywords related to your business that people search for on Google for a chance to see ads in Google search results. Then you pay whatever you bid if they click your ad and visit your website or call you.

Hence, you can devise a strategy to maximise your Google Ads budget and reach out to a new audience online with proper organisation and monitoring. What are some PPC budget management Tools that are already available? The quick answer is that it is challenging. Most PPC Marketers depend on the options supplied to them by the ad platforms themselves, with the rest tracked in Excel. Others rely on scripts or in-house alternatives.

2. Set your budget based on your goals

Google Ads Budget Management

Google Ads Budget Management

What do you aim to achieve by advertising on the internet? Do you want to increase the number of visitors to your website? How do you get more locals to call you? Do you want to raise awareness of your company in a particular place or among a specific customer demographic? Having a concept of the results you want to achieve will assist you in deciding on your objectives. Then, you can create specific Ad Campaigns or test certain techniques to assist you in reaching those objectives while making the most of the budget you’ve set. With Smart campaigns, you may specify a maximum monthly ad budget so that ad bids automatically adapt to achieve your aim of boosting clicks or calls.

Once you’re a seasoned advertiser, you can experiment with bidding tactics like CPA (cost per acquisition) or CPM (cost per thousand impressions).

3. Maintain your spending plan

Monthly Budgeting for Google Ads Marketing

Set a monthly budget for Google Ads Marketing and stick to it for a time. Google Ads allows you to establish a daily restriction on how much of your budget is spent to show your ad, and on certain days, your daily cost may appear to be more significant. This is because Google analyses daily search traffic, and on days when more people are searching, Google Advertisements will show your ads more frequently, while on days when traffic is low, Google Ads will show your ads less regularly. This means that your daily cost could vary by up to 20%. Don’t panic, and try not to play with your budget limits too much — wait for the results before making another change to your campaign. Google Ads also automatically averages your daily limit over the month to avoid your campaign from going over budget.

4. Link your Google Ads and Analytics accounts

Google Ads will inform you about the number of times your ads were shown or appeared in searches (called ‘ad impressions’) or when they were clicked. You won’t know if those interactions resulted in conversions on your website – customers buying, calling, filling out a form, or taking whatever action you want them to take to help your business reach its objectives. With Google Analytics, a free tool, you can learn more about what people do after clicking your ad and visiting your website.

Assume you own a photography studio and run online ads that direct people to your website’s home page when they click. However, according to Google Analytics data, most of your visitors instantly click on the ‘Portfolio’ page. This could indicate that visitors find the other page more relevant, in which case you should try altering your landing page to the ‘Portfolio’ page.

Similarly, Analytics might show you that people are abandoning your website shortly after clicking a specific ad, indicating that the keywords you’ve picked to try to trigger your ad may not be as relevant as you anticipated. Instead of wasting money on keywords that aren’t converting, try experimenting with alternative ones. What relevance does this information have to your budget? Therefore, making adjustments like this could help you in providing a better experience to your potential customers, which will gradually lead to higher conversions and better performance. Furthermore, a more relevant landing page or keywords may boost your ad’s Quality Score – an essential aspect in determining how your Google Ads money is spent, which can lower your average cost per click.

5. Concentrate on specific locations

Target Specific Locations for Google Ads

Target Specific Locations for Google Ads

If you have a local shop front and want to attract more consumers, broadcasting your adverts to the entire country could consume a large portion of your expenditure without getting you any closer to your goal. To help you spend your budget more effectively, adjust your Google Ads targeting settings to show your ads only to individuals searching close enough to visit or in other locations that are crucial to your business.

If your company services customers outside of your country or perhaps globally, location targeting can be beneficial. Begin by focusing your advertising on a few regions where you believe your company would thrive, such as major urban areas.

Keep an eye on your Google Ads stats and your Google Analytics data to determine where your traffic and conversions are coming from. Study and understand your adverts to target only the locations of your potential clients and help you maximise your ad budget spend.

6. Optimise your website to appear higher in search results

Website Optimisation

Your first reaction may be to believe that your ad will only be successful if it appears as high in search results as possible. However, keep in mind that advertising in the fourth or lower position may still receive traffic, albeit at a lesser cost per click. Build on these early results and continue to fine-tune your advertising plan until it produces the best results for your company.

7. Consider using long-tail keywords

Long-tail Keywords

You might as well start experimenting with ‘long-tail keywords,’ or lengthier keyword phrases of three or more words. This happens due to less visibility or popularity; competition for these keywords is lower, resulting in a lower average cost per click. They are, however, more particular, which means they may attract customers who are more likely to buy, phone, or visit your business.

For example, you could try the long-term keyword ‘graduation portrait photography’ to get clicks from people who are looking for that exact item if you want people to know about your portrait services to students over the weeks before graduation from university instead of choosing ‘portraits’ or ‘photo studios’ for your keywords.

8. Creating specific campaigns

Do not just build and manage an entire PPC Budget Campaign; strive to expand to many different initiatives. You set the budget for the campaign, and just 1 campaign is running; your overall Budget for Google Ads can be gone before clients can search using various keywords that are more specific to your different products or services.

A wise practice is to design campaigns based on the divisions broken into by your website. These category names, sometimes called subpages, help organise your campaigns into categories or subjects of product or service. You probably don’t simply want to run one campaign around ‘Portraits’ if you’re starting a Google Ads account for your photography business. Your campaigns could instead look as follows:

• Campaign: marriage portraits
• Campaign: School / Portraits of Graduation
• Campaign: Events pictures

Therefore, you can set different budgets for each campaign by changing your budget according to your aims (for example, in the weeks preceding the graduation seasons, you are using more money for your “graduate photos” campaign). In addition, you can display ads for potential consumers specific to what they are looking for and send them to the most relevant website on your site.

9. Check your strategies & adjust accordingly

One of Google ads’ main advantages is that your outcomes from your online marketing campaigns can be tracked and your strategy and budgets refined whenever you like. This will enable you to test and incorporate changes. Continuous testing of new policies and campaigns, guided by Google Ads and Analytical Information, until you find the advertising recipe for your business objectives.

In conclusion, it is always wise to accurately spend, monitor, and then adjust your budget when using Google Ads. These nine tips and strategies can help you level up your game and attract your desired outcomes.

Contact Us

At Clixpert, we’ve helped thousands of businesses get the best results with Google Ads. With our extensive knowledge and experience working with Google Ads, we can Create and Run Google Ad Campaigns for you, within your budget, and provide real-time results. Trust our experts to drive traffic and conversions, and see your business grow online. Call us on 1300 254 973

Note: If you want to set up a virtual meeting with us on Google Hangouts or Zoom, we can make that happen. Simply give us a call on the number listed above & we’ll be happy to schedule a virtual meeting with you.