How to Promote Your Brand on Clubhouse: A Comprehensive Guide

Since the advent of Clubhouse in 2020, it has become one of the Internet’s most popular networking apps. Clubhouse is an audio-only and invite-only app, which makes it similar to joining an exclusive yacht club that everyone wants to get into. Here’s a detailed guide from Clixpert, a Sydney-based multi-award-winning Digital Marketing Agency, on what makes Clubhouse such a great platform for business owners.  

Clubhouse: Where Entrepreneurs, Celebrities & Billionaires Hangout 

Many business owners and marketers are attracted to Clubhouse because it’s ideal for making connections, building brand awareness and staying on top of the game. Notable Clubhouse users include Tesla CEO Elon Musk, Author Malcolm Gladwell, Facebook CEO Mark Zuckerberg, TV show host Oprah Winfrey and CNN host and political commentator Van Jones, to name a few. 

So, why are so many celebrities, business magnets and billionaires gravitating towards Clubhouse? Clubhouse offers something unique. It’s more social than platforms like LinkedIn but more exclusive than platforms like Facebook and Instagram. It allows users to customise their experience based on their interests, so you’re not bombarded with unwanted posts, news or other unneeded information. You get quality content instead. 

Take Advantage of Clubhouse Marketing for Your Business

Today, there are more than 10 million Clubhouse users, so you should make the most of this vast audience. The app allows a user to invite two more persons to the exclusive app. It can be a major success for your brand once you get invited to the app. 

You can connect with many prominent entrepreneurs and industry leaders across the globe. You will have virtual access to all other users on Clubhouse, as you add value to one another. 

When you enter this platform, there are various virtual rooms you can choose to join. With this, you can take your marketing and networking strategies up a notch. Through voice notes, you can engage with other like-minded people as well as experts in the virtual rooms. 

While the creator of a room on Clubhouse determines and controls the topic, the participants may also take to the stage by raising their hands. Once the creator allows you to talk, you can seek advice, ask questions, or tell some information. The quality of your participation will enable you to catch the interest of the crowd, connecting you to potential venture capitalists, followers, and clients. 

Target The Right Audience

Clubhouse offers a new way to socialise with your target market. You will have a seat with your desired crowd. Those venture capitalists you have been dreaming of meeting are now easy to reach, thanks to Clubhouse. You may start a room and pitch your brand. All it takes is having the right people to listen to what you think and what you have to offer.  

The voice-note concept of this medium provides a unique way to humanise your business in the online world. With Clubhouse, there is no need for a specific location or clothing and eye contact to be able to promote your brand. Your voice is able to form human connections by conveying the right emotions, modulation, and intonation. 

There are also tough conversations, but you can still build empathy with your voice. Remember that the goal is to make others understand your value proposition. You can achieve this by putting your brand on Clubhouse as much as possible. So, always be confident in outing your hand up in a room you are in and hope to be invited to speak on the Clubhouse stage. 

It will be a great opportunity to increase brand awareness and gain new followers. This is because this audio-only app links to your Instagram account. It means a few days on Clubhouse can help you get more followers and new DMs (direct messages). These DMs, in particular, are a useful way of connecting with your followers; as they interact with you further to ask about your offerings. 

Follow Other People in Clubhouse Rooms

A huge part of Successful Networking in Clubhouse is choosing the right rooms to participate and people you are going to follow. As a user, the social media app will give you a list of different rooms and persons to follow. 

As you follow certain people, it will also be an effective way to prompt others to follow you. Having more followers enables you to partner with other specialists within the same industry. You may collaborate with others to join your conversation on stage. As a result, their followers will also take an interest in your brand, commencing the customer journey.

Quick Tips to Utilise Clubhouse to Promote Your Brand

• Use your bio well, as it is the first thing to show what value you can offer.

• Make sure to participate in any room you show up to gain followers.

• Using many moderators will generate a bigger room.

• Consider co-hosting groups on certain topics. Also, round table discussions tend to make people stick around as they can speak equally.

• Ask participants to direct message you so you can send them links to your website or resources. 

Clubhouse is an excellent platform to tell your story and build your brand, incorporating your voice in your marketing strategy. Get ahead of your competition with this new networking and socialising platform. After all, 

Contact Us To Revitalise Your Marketing Strategy 

Are you unhappy with the results of your online marketing strategy? Not sure where you went wrong? We can help! At Clixpert, our team of Digital Marketing Experts and Google Ads Agency in Sydney will carefully analyse your strategy to find the weak spots and money-drainers. With our help, you can revitalise your online marketing strategy to get more traffic, better conversions as well as save money while you’re at it! 

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