Digital Marketing Strategy For Christmas 2022

The holidays are a great time to think about the past year and plan for the next. Business owners should rethink their digital marketing approach. Digital marketing helps you reach your audience and achieve business goals.

As Christmas approaches, it’s essential to use digital marketing to keep your business relevant. Now is the time to ensure your clients are happy for the holidays. However, given how busy this season is, it’s critical to have a solid marketing strategy before losing new clients.

Digital marketing services promote products, services, or brands to reach people. Digital marketing is all about content, how it works and doesn’t work, what is viewed for how long and how often, and sales conversions; it analyses a website.

Keeping this in mind, here are a few tips for improving your digital marketing during the holidays:

Plan

The first stage is to formulate a digital marketing strategy. What goals do you have for your digital marketing during the holidays? Do you want to increase brand recognition? Bring more visitors to your website? Increase your sales? Once you have determined your objectives, you can consider how to achieve them.

Use holiday-themed content

Create holiday-themed material for your audience during the holidays. For example, if you sell gifts, write blog pieces or make videos teaching how to use them. Seasonal keywords (e.g., “Christmas gifts,” “holiday shopping”) can enhance your SEO.

Offer discounts

Everyone loves a good deal, so now is the time to create special deals and discounts. Be sure to advertise these discounts on your website and social media networks.

Join online chats

The holidays are a terrific time to engage online, especially on social media. You can use social listening tools to observe what people say about your brand and relevant topics. This builds relationships with potential customers and boosts your brand’s image.

Consider the past year and make plans for the coming year

After the holidays, reflect on what worked well and what did not with your digital marketing approach this year. Then, use these insights to inform your strategy for the following year so that you can begin the following year on a positive note!

Send eCards to Customers

No matter what type of site you run, it’s critical for regular customers to visit throughout the holidays. A simple Christmas eCard can be sent to your client’s email addresses. If you have an e-commerce site, remind customers of your seasonal specials. Ask non-e-commerce site visitors what they’re doing for the holidays and wish them a Merry Christmas. Be festive, but don’t oversell.

Last-Minute Christmas Shopping Ideas

You can use EDM (Event-Driven Marketing) to bring more clients to your website over the holidays. Last-minute consumers will be many as Christmas approaches. Any e-commerce website aims to attract last-minute buyers to buy gifts. In Australia, 33% of shoppers conduct their Christmas shopping in the last ten days. Even if you don’t manage an e-commerce site, you can write a blog on present ideas or reviews of best-selling holiday gifts to increase traffic. Emails, Facebook ads, or free shipping can bring visitors to your site. These will attract last-minute shoppers to your website.

Think creatively

Think beyond the box. While you focus on your digital marketing strategy, realise that similar sites will also be advertising. You want to produce marketing that inspires customers to visit your site. This is a problematic tip that requires vision and originality, but it can bring in holiday customers. Try a simple, imaginative concept that captures the Christmas spirit.

The holidays are an excellent opportunity to reflect on your digital marketing strategy—worked what’s and what hasn’t—so you can start next year strong. By using these suggestions, you’ll achieve your business goals in 2023.

Customise a Portion of the Marketing Campaign for Facebook

Facebook is a great advertising tool today. Holidays are a better time to use this resource than other times of the year. People remark, like, and share heaps of info and photographs daily on Facebook, Pinterest, and Twitter. Putting product reviews on your page before Christmas can boost traffic. Ask customers direct questions to personalise their holiday experience.

Mobile-friendly

Mobile shopping is growing every year, so your website must be ready to attract new clients who shop on mobile phones. Make sure your website is mobile-friendly so consumers may easily navigate it. Next, remember that mobile shoppers want to be quick and efficient, especially during the busy holiday season. Customers should be able to find your stuff fast. 

Reduce scrolling. Minimise scrolling. As part of your mobile advertising strategy, use basic “Order Now” buttons or send a quick SMS message, as most clients will read an SMS immediately.

Be SEO-friendly

Ensure Your Website Is Search Engine Optimised. People utilise search engines to find Christmas gifts. Given this, you want your website to rank highly. Try to use Christmas-themed keywords on your website.

Enhance Your Website With Festive Themes

Your website should also reflect the holiday season. Don’t overcrowd your pages, but consider adding some Christmas-related graphics and icons. While emails and ad campaigns are necessary to make your customer aware of what you’re attempting to sell or simply writing about during the holiday season, a website design that automatically reminds the customer of Christmas can be surprisingly effective at attracting visitors who intend to make a purchase.

We at Clixpert are always on the lookout for innovative new businesses. 

Check out our other blogs if you’re interested in learning more about the startup environment or have any original ideas to share.

To get your business ready for 2023 and beyond, book a Digital Marketing Strategy Session with Clixpert in the new year by calling 1300 254 973 or emailing info@clixpert.com.au. Planning is essential, so if you feel it’s time to take the next step, now is the perfect time to do it.