How to Make a Good Landing Page for Google Ads?

The heart of your marketing campaign is your landing page. 

You use Google Ads to get more people to visit your Google Ads landing pages when you get smart about online marketing, right?

For those of you who use Google Ads on a regular basis, you are aware that Quality Scores are assigned to your ad and ad content.

But did you know that Google Ads also ranks your landing pages? 

The higher your score, the better your Ad positioning, CPC, and overall advertising success.

Make a plan for your online marketing campaign.

A little forethought goes a long way toward online marketing success. 

Hey, if you don’t have a clear direction and at least some sort of path for everything you want to achieve would not result in success.

You must plan your landing page with Google Ads in mind if you want to improve your Google Ads ranking.

What do I expect from my Google Ads landing page?

Make a list of the outcomes you want from your Google Ads landing page. 

In other words, align your online marketing strategy with your company’s marketing goals.

Do you require:

• Generating leads
• Participants in the coupon
• Webinar participants increased website traffic
• Downloads of eBooks
• Bookings for demonstrations

Take it a step further by asking:

• How many leads do you require, and when do you need them?
• How many coupons must be redeemed, and when must they be redeemed?
• How much website traffic do your business requirements for this specific landing page?

The more and more particular your goals are, the preferable your outcomes will be and the better you will be able to plan an Ads campaign to drive clicks to your Google landing page.

The better your landing page message matches your Google Ads copy, the higher your quality score.

Who is your intended market?

Let’s face it: you need to know who your landing page and Google Ads are intended for.

If you don’t know who is going to convert on your page, you won’t be able to attract the right audience.

Make a list of your landing page’s primary goals:

• Is your landing page geared toward business-to-business (B2B) – if so, what type of business (SaaS, professional services, marketing firms, etc.)?
• Is your landing page aimed at specific consumers? If so, list the demographics of your target markets (gender, age, location, income level, experience, etc.)

The better you understand your customer, the more effectively you can target them with Google Ads and tailor your Google Ads landing page design to conversions.

If you discover that you have more than one target market, you may decide that it is best to run multiple landing page/Google Ads campaigns.

What is my proposal?

Of course, you need to know what you’re offering before you build your Google Ads landing page.

• Are you resolving a customer issue? 
• Are you giving away a lot of useful information for free?
• What distinguishes your offer?
• How do you outperform your competitors?
• What are your key differentiators (USPs)?
• What are you currently offering to entice your customer to convert?

What are your competitors doing?

• Knowing your competitor is always a good practice. 
• Is there an online marketing campaign going on? 
• Are they still using Google Ads landing pages?

Make use of your research to:

• Create a more effective landing page.
• Create a landing page for a different market and offer.
• Create a landing page to demonstrate that you are more knowledgeable about online marketing.

Set your objectives.

The first step in creating high-quality landing pages is to determine your marketing objectives. 

Do you need sales, form fills, mailing list registrations, sign-ups, and so on?

When you’ve decided what you want to accomplish with your campaigns and ad groups, conduct some competitive research. 

Examine the landing pages of your competitors and look up some templates to see how you can design your own.

Improve your landing page’s conversion rate.

Here’s how it works:

• Maintain a clean and easy-to-read page. 
• Don’t overwhelm your visitors with all of the world’s information. 
• Keep it short and to the point, and give them exactly what they want.
• Make it simple for your traffic to convert by providing multiple options. 
• A landing page’s purpose is to establish trust and convert visitors.
• You should not have to be a professional at all connected to visitors. 
• Instead, request only the information you require. 
• This will appear to your visitors as less risky, resulting in higher conversion rates.

Determine your marketing message. 

Use it to create corresponding ads on your Google Ads landing page and in Google Ads.

With your target audience in mind, create the most effective messages you can:

• What will CTAs entice your target audience to convert?
• Which headings will elicit the strongest emotional response?
• What words are meaningful to your customer?

Use clear calls to action, arrows, and catchy text to avoid a “scammy” appearance. 

Based on your sales goals, you should consider placing your phone number at the top of the page, including a form directly on the page, or letting visitors contact you via email purchases to be made directly from that page.

Your message’s words are crucial. 

What are your top keywords going to be?

On your landing pages, don’t use all of your Google Ads keywords. 

However, make use of your most important keywords.

When creating keywords for Google Ads:

• Make a list of the keywords your customers use when searching for you.
• Create a list of keywords related to your campaign.
• Make use of Google Keyword Planner.
• Think outside the box to create low-cost advertisements that reach your target market.
• Make it specific.

Google Ads values matching pages and relevancy, so the more consistent your landing page words are with your Google Ads, the higher your quality score.

• How will you assess success?
• Determine what tools you’ll use to measure your results before you begin promoting your Google Ads landing page.
• Set up your preferred analytics to track your goals in real-time and to measure the effectiveness of your landing pages and Google Ads.

Create your Google Ads Landing Pages

Once you’ve established your marketing foundation, it’s time to build your page with a landing page tool.

When designing your page for an effective Google Ads operation, you must include a number of key elements.

Remember that Google prefers Google Ads landing pages that are:

• Relevant
• Useful
• Unique
• Trustworthy and simple to use

Make use of your keywords on your landing page URL – The website address you enter when creating a new page to host your landing page is more important than you realise. 

Check to see if you’re using – you guessed it – your top keywords that describe the purpose of your landing page.

Google uses the words in your path to help you decide which keywords to include in your ad. 

As a result, make sure your keywords or offer are clear and easy to read.

Conclusion

To summarise, there are a few things you can do to optimise your Google Ads landing pages. 

These include using the top keyword on your landing pages, keeping your offer consistent, creating unique and useful landing pages, having a clear CTA, removing friction, displaying who you are, and creating landing pages for Google Ads to read.

Use these tips to optimise your Google Ads landing page. 

For a lower cost, Google will rank you higher, and you will most likely increase your customer conversions.

At Clixpert, we’ve helped thousands of businesses get the best results with Google Ads. With our extensive knowledge and experience working with Google Ads, we can Create and Run Google Ad Campaigns for you, within your budget, and provide real-time results.

Trust our Google Ads Agency to drive traffic and conversions, and see your business grow online. Call us on 1300 254 973