Successful Digital Marketing Formula For Elections [Updated: 2022]

In 2020 we no longer GO Online – We Live ONLINE. A successful election campaign needs a strong digital team with exceptional success formula

Sri Lankan Presidential Election Campaign

It was a new yet thrilling challenge for me and the Clixpert team to assist a major political candidate on a Presidential election 2019 within a short span of time. We were a part of their Digital journey to complement their main digital strategy team, to gain as much exposure as possible and reach the young audience across Srilanka.

To Be Successful You Need To Face Challenges

• To expand and reach as many people as possible within a short period of time (65 days).
• To attain maximum exposure and reach with the limited budget allocated. We had to be strategic with how we used the available budget in the most efficient manner, making every dollar count.

Goals

• Strengthen the client’s online presence in preparation for the 2019 Sri Lankan Presidential election.
• Reach a wide audience of both men and women (18+).
• Inform and educate the audience about the client’s policies, vision, and mission.

We started with understanding the current exposure and reach by discussing it with the appropriate teams and leads. Based on the information given, we then laid out our strategy on the ground for the next 2 months to reach as many people as possible using digital platforms.

A Proud Digital Marketing Success Formula

To do this, we identified a few digital platforms as mentioned below and started working around them:

Create banners, videos, proper ad contents, and theme messages.

Digital Online Platforms Used For Election Campaign

Strategies Implemented & Crucial Digita Campaign Launch

• We shared organic posts on Facebook and Twitter on a daily basis to keep the audience engaged and interested.
• We used the largest search engine to tap into people in every nook and corner across various devices.
• We conducted interactive polls on Facebook to gain insight into the audience’s psyche.
• We tapped into the power of social media by designing powerful visual images to connect with the audience.
• We shared videos on YouTube, using strong hashtags to increase our reach.
• We reviewed the performance of every post published on a weekly basis to determine which type of posts performed well and why – and then implemented those changes for future posts.
• We shared relevant, current news stories on social media to encourage discussion and discourse among the audience.
• We launched catchy messages in 3 languages to grab the audience’s attention and focus.

Results In 60 Just days

Google Ads

• Over 14.5 million users reach/Impressions.

Total Reach/Impressions Divided Across Devices

• Mobile Device over 79%
• Desktop over 17%
• Tablet over 2%
• We managed to achieve an impressive 27K User interaction.

Facebook and Twitter

• Gained over 2.5K followers within 2 months.
• Our online poll created a huge impact on the Sri Lankan public’s mind.
• Reached over 330,000 audience in total.
• Reached post engagement of over 100K.
• Accumulated over 500,000 reach for our posts espousing our client’s policies and stance.

Facebook and Twitter Election Campaign

Accomplishment

Accomplishment Sri Lankan Elections

Given the time and budget constraints we were working with, we still managed to run a successful election campaign for our client for the Sri Lankan Presidential Election 2019. We helped them acquire a large audience and gain a strong foothold in the online world, and successfully reached out to men and women in the +18 to +65 age group.

It was a challenging project, but we achieved solid results and are happy to say that it was a Successful Election Campaign. If you are looking to run a successful elections campaign and need a team with a massive experience who can help to achieve fantastic results talk to the Clixpert team.

Clixpert Election Campaign