The Importance Of Mobile-Friendly Website in 2023

Most of us have long been aware that internet connection is increasingly being gained via various devices. Hence, it is no longer safe to assume that a website visitor will utilise a desktop or laptop computer; she may instead use a tablet or a portable smartphone.

Conventional websites, even those created just a few years ago, are not usually structured for mobile display and must be appropriately rendered on today’s devices. While some sectors have responded quickly by converting their company websites to mobile-friendly layouts, many decision-makers still need to learn that this issue can influence their business’s bottom line.

This article will provide some general information and essential considerations on the necessity of mobile compatibility for senior executives and marketing/communications staff across various sectors.

What does it mean to have a mobile-friendly website?

A mobile-friendly website is meant to look good on smaller displays, such as iPhones, Android smartphones, and intermediate-sized tablets. A mobile-optimised site adjusts to the smaller screen size and formats the information and interface in a mobile-friendly manner, including:

• Text that is larger and easier to read
• Navigation optimised for mobile devices
• Buttons and page components that are responsive to touch
• Increase download speed

What Is the Importance of a Mobile-Friendly Website?

With an increasing number of people accessing your company website via mobile devices, ensuring that all your visitors have a great experience, regardless of the device they use to get there, is critical. 

Customers may look elsewhere if they need help accessing or navigating your site on their mobile devices. Having a mobile-friendly website has several significant advantages, including:

• Enhanced search visibility
• Enhanced user experience
• Lead generation has increased
• Enhanced brand identity

Google prioritises mobile-optimised sites in mobile search results (a.k.a. “Mobilegeddon”). If even a tiny percentage of your target visitors use mobile devices, this might significantly impact your online presence. 

Finally, the better your experience for mobile visitors, the more likely they will convert into new business. You never know when or when your target visitor will arrive on your site, so make sure it works on any device they may be using, wherever they may be.

How Can I Tell If Our Company’s Website Is Mobile-Friendly?

If your website scales to show content and navigation in a way that is optimised to be user-friendly on smaller displays, it is mobile-friendly. If you are unsure, Google has a Mobile-Friendly Test that will tell you whether your site fails or passes the test. 

Input your URL; Google will tell you whether your site fails or passes the test. If it passes, you’re in good condition; if it fails, you should consider switching your site to a mobile-friendly style as soon as possible.

Here are a few of the reasons why mobile-friendly websites are essential

Always Available

Mobile-friendly websites enhance revenue and conversions due to the design’s accessibility. A mobile-friendly website enables visitors to interact and engage with your business across devices without irritation or inconvenience. This improved accessibility is critical for long-term loyalty and client retention. Thus it is essential to invest in it early on.

As more consumers log in from various devices and phones, it is critical that your website can satisfy these new customer demands and that the customer journey can be accessible at any moment from any device.

Creates Credibility and Trust

When recruiting new demographics or retaining existing clientele, it is crucial to develop credibility and trust. Consumers must be able to reach your brand at any time and be sure that your company is dependable, credible, and trustworthy. When clients are overloaded with messages, discounts, and promotions, how can you stand out?

A mobile-friendly website is one of the most effective ways to achieve your desired trust with your target clients. It shows new and existing clients that you are adaptable and flexible and meets customer requests by including your product offerings to meet and surpass customer expectations. In addition, it offers a sense of authenticity and trust to the customer journey, making it smooth.

A Low-Cost Strategy to Improve SEO

The most compelling reason to have a mobile-friendly website is the potential to enhance overall sales and conversions. In a hyper-competitive digital market, providing users with a flawless mobile experience is critical. 

However, it can significantly increase overall revenue because there is no need to maintain separate website versions for different devices.

Consider the mobile user experience compared to the desktop user experience: what discrepancies in the customer journey may cause them to leave a mobile sale? Are they able to find your site in the first place? Google’s algorithm prioritises mobile-friendly websites. Therefore having a mobile-friendly website is critical for maintaining a good SEO ranking.

Finally, a mobile-friendly website is a solid investment that can yield results when implemented effectively. Whether you look at it long-term or short-term, mobile-friendly sites are the future of web design, and brands investing in these advances early on will experience the most success in the long run.

What Goes Into Developing a Mobile-Friendly Website?

Your website will need to be modified if it is not mobile-friendly. Unfortunately, no simple switch will immediately make your website mobile-friendly.

But, upgrading your existing page layouts may suffice if your present website is well-designed, well-coded, and uses a database-driven content management system (CMS).

In other circumstances, your site may need more extensive development and redesign. In any scenario, you can keep your current design scheme and content. For example, if you’ve been thinking about a redesign, combining a design upgrade with a mobile-friendly update is a sensible way to raise your organisation’s complete web presence in a single integrated effort.

The two most frequent methods for mobile websites are to create a specific mobile site designed for handheld devices or to develop your top spot to have a “mobile responsive design” that scales to any screen size. 

While a specific mobile site may make sense in some circumstances, responsive design is fast becoming the new standard. For example, having a single website that spans all devices – from desktop to tablet and portable – may be more challenging to design initially, but the increased efficiency of managing a single site rather than two is evident over time.

So, what comes next?

If you are considering a mobile update and redesign for your company’s website, you will likely need to collaborate with a seasoned web developer to plan the undertaking.

If you would like a free analysis of your organisation’s website, please fill out the form below. Our expert at Clixpert Pty Ltd would happily provide recommendations and estimates for transforming your website into a practical, modern business tool.

Call 1300 254 973.