Skyrocket Your Email CTR & Open Rate Through 15 Powerful Tactics [2021]

Is your email marketing strategy not working? If your Email Click-Through Rate (CTR) Or Open Rate is dismal, it might be time to look into changing things up for better results. At Clixpert digital agency Sydney, we’ve helped hundreds of clients achieve better Email Click-Through rates with some tried and tested tactics. Think of your subscriber list as a captive audience. They are comprised of warm leads who are ready to convert with the right email message.

How To Increase Your Email Click-Through Rate?

The Key to Success in Email Marketing lies in ensuring you have the best tactics to increase click-through rates. CTR is the percentage of people who will actually click to read your email and click on the provided link to visit your website. It is by no means an easy feat to achieve because you want to make sure your email lands in the inbox and not the spam folder.

Remember, the higher your click-through rates are, the more effective your Email Marketing Campaign will be because you directly influence the recipient’s behavior. With our help, you can compel your email subscribers to click the link, visit your website, and ensure they are one step closer to conversion. In this article, we share our tried and tested practices to Increase your Email Click-Through Rate (CTR).

15 Useful Tips to Increase Your Email Click-Through Rate

1. Begin with a Clear Objective

Email Marketing Tips – Have A Clear Objective

It may be tempting to say many things in your email, but we advise you to hold your horses. It is more effective to have a single and clear objective for each email you send out. When you have too many goals, you can confuse the readers with a long-winded email with no direction. As a result, they only get halfway through your email before hitting the trash icon.

Instead, don’t overwhelm them with many suggestions. The modern email recipient already has diminished attention spans. As a result, they will get overwhelmed by an overbearing email and experience “choice paralysis.” This phenomenon occurs with info overload. Thus, when your readers get confused with so many calls to action (CTA), they opt out and do nothing.

Providing an overwhelming number of choices provides a less than satisfying experience. In fact, studies prove that this can often lead to frustration because consumers have a hard time deciding. As a result, they feel the burden of choice and get turned off.

This scenario applies to Email Marketing. Therefore, you must not bombard and overload your recipients with too much info. For best results, decide on one action. From there, tailor-fit your message to persuade the receiver to take this one action. In our experience, this is more effective because clear goals equate to clear plans. As the adage says: “failing to plan is planning to fail!”

2. End with a Solid Call to Action

Once you have identified a clear goal, it will be much easier to draft an email. Make a strategic plan for each email with one solid call to action. With this, you can expect better click-through results. To help you out, you can try the following strategies:

Write compelling copy with specific jargon that targets your audience

• Use touching elements like pictures that resonate with them
• Use different button styles, colours, font designs, and sizes for variety
• Work up your message into one single but solid CTA

3. Make Time to Segment Your Large Database

Email Marketing Tips – Have A Target Demographic

When you aim your marketing towards a general population, you end up risking engaging nobody at all. It will be akin to a fisherman that casts his net in the entire ocean. As a result, the catch is dismal. However, setting the net in an area with lots of fish will yield better outcomes.

A one-size-fits-all Email Marketing is a terrible approach as it will water down your message and yield poor results. Instead, it would be better to segment your large customer base. Group the people into categories so you can curate the most relevant emails for the right group.

You can segment your email database by separating them via:

• Demographics (age, sex, location, income, level)
• Online habits (social media where they hang out and websites visited)
• Purchasing history (what items they bought or checked out on your website)
• Customer loyalty rewards tiers

4. Work with Personalised Messages

Customers are more likely to engage with brands that send them personalised emails. So if you want your audience to engage with you, you must work on customising each email. This increases engagement because the readers find the email content relevant to their lives.

A study showed brands that send personalised emails have 27% higher click-through rates than those that don’t factor in personalisation. As such, you must find a way to curate the whole inbox experience. You can start off by:

• Addressing the email with a Hi @client name
• Make suggestions based on purchase history
• Ask them why they left stuff in their shopping carts
• Offer a promo code that’s exclusively theirs
• Send birthday greetings and unique gifts

5. Refresh Existing Email Templates

Nothing beats something new! You must strive hard to keep your Email Marketing attempts relevant and fresh. Today’s modern people have an elusive attention span. They get easily tired and bored of what they see. If your emails always look the same, exuding the same monotonous vibe and similar elements, it will decrease attention, minimise engagement, and result in fewer clicks.

For assured results, work hard to refresh any templates. In fact, it would be best if you varied your campaigns. Keep your team’s creative juices flowing, and never stop innovating. Personally, our Clixpert team stays on top of the small details because the increase in click-through rates prove that our efforts yield positive results.

6. Create a Deep Sense of Urgency

Email Marketing Tips: Create A Sense of Urgency

People are generally more inclined to act on something if your offer creates a deep sense of urgency. So, for example, you can:

• Use count down timers in the email that shows when the sale ends
• Utilise last-call banners for clearance sales
• Include tabs that show limited time-offers

These elements prompt the recipients to click on the links so they don’t miss out on your offers. So, remember, create eye-catching visual elements with your text to highlight the sense of urgency. When you employ this proven tactic, you can expect your click-through rates to improve.

7. Incorporate Social Proof

Today, people no longer like hard-selling advertising. Instead, they prefer to listen to peers. For this reason, you must incorporate social proof in your emails. It would be beneficial to add the following details that vouch for your brand’s exemplary performance:

• Product reviews
• Customer testimonial pictures
• Social media screencaps

When you add these social proof messages to your product recommendations, your recipient feels more confident about your brand. After all, these messages come from other people that assure your company is trustworthy. Consequently, they feel more inclined to click the link in your email.

8. Create a Feeling of Scarcity

Psychology promotes a theory called FOMO, or the “fear of missing out!” This is strongly related to creating a sense of urgency because the feeling of scarcity elicits warning signs in the head. No human being wants to experience that. As such, this strategy proves very effective in increasing click-through rates. For the best results, you can add real-time alerts that show stocks are running low.

9. Craft Triggered Messages

Email Marketing Tips – Craft Triggered Messages

When you craft a trigger email, you can expect a result. This usually happens with the right stimulus. Thus, behavioural triggered emails prove effective in keeping people on the sales funnel. It ensures your messages work wonders up until they convert to your desired actions. As such, you must curate emails that encourage them to browse through your product selections.

Don’t forget to make cart abandon emails that remind them of pending stuff in their shopping carts. For example, you can call their attention that stocks are limited, so they must click back through to complete the sale with a reminder email.

10. Test Out the Length of the Email

The length of your copy matters as well. If your message is too long, the recipients will get bored and cease reading. If you want to have maximum impact, your emails must be effective at a mere glance.

Thus, it would be helpful to create a test copy of your email. First, ensure that the eyes can readily scan it. Then, by reviewing and editing the copy before you send the email, you can ascertain if the words written in it compel people to click the link.

11. Evaluate the Effectiveness Based on Time

In Marketing, Timing Is Everything

When it comes to emails, don’t just work on content but take note of the time it is sent. Our experts confirm that in marketing, timing is everything! So your low click-through rates may be due to the time you sent the messages.

For the best outcome, test the times you send the emails. Look at the data to make sure you use the right times to attract the highest number of clicks.

12. Resend Emails to Non-Openers

Email Marketing Tips – Resend Email to Non-Openers

If your receivers do not open your email on the first try, don’t give up. Instead, try resending the email. When you give it another go, your customer may open and click on the link. Resending emails to non-openers will increase your chances of making an impact because it shows perseverance and dedication.

13. Try an Inverted Pyramid for the Design

Make more compelling emails by relying on the inverted pyramid design structure. This draws your recipients with a strong attention-grabber and assures they funnel down and engage with your CTA. To help you, follow this design structure:

• Use a short but compelling headline that asserts the value of your message
• Include imagery and words that show the benefits of clicking the link
• Utilise a vibrant and catchy CTA for your ending

14. Ensure Everything is Mobile-Friendly

Email Marketing Tips – Ensure Your Emails Are Mobile-Friendly

More than 5 billion people in the world own a mobile device. A majority of them check their emails on their phones or tablets. For this reason, you must ensure that your emails are both traditional and mobile-friendly. Otherwise, the overall look of your message may get distorted, especially since devices come in different shapes and sizes. With mobile-friendly content, your readers can access your emails anytime, anywhere.

15. Clean Up the Email List

The final tactic on our list is cleaning up your email database. Some of you may feel reluctant to do this because wouldn’t it lessen your clout and audience base? However, if you Want to Increase Your Email Click-Through Rates, you must ensure your email list is clean.

For instance, you must remove sleeping subscribers who have never responded to your emails. If you continue to re-engage with them, it will just skew your statistics. In the same token, remove incorrect email addresses that bounce back.

Remember, when you follow these tactics, you can improve your click-through rates and expect better conversion rates, too. If you need help in seeing your engagement soar, call our team at Clixpert. We can help you curate the best emails and implement the right Email Marketing Techniques and Strategies to Improve Your Results.

Contact Us

For a free consultation, call us on 1300 254 973

Note: Despite the lockdown, it’s business as usual at Clixpert. We just do things virtually for your safety and convenience. So, contact us to schedule your virtual meeting on Zoom or Google Meet, whichever one you prefer.