Pagination & SEO: Everything You Must Know

The more prominent your blog, the more pages you will have. And once you have a large number of blog entries, it can be difficult to exhibit them all on a single page in an SEO-friendly manner. In other words, Pagination is required.

Is your pagination SEO-friendly? 

If not then your blog entries may not rank well. Worse, they may not be indexed at all.

In this blog let us understand Pagination and how pagination can be done.

What Is Pagination?

Pagination is an effective strategy for simplifying page content and enhancing website navigation, however, the number of blog articles displayed on a single page can be reduced by providing a link to further entries.

Pagination is an SEO/design technique that divides content across multiple pages so users can quickly move through long articles or lists of products. It’s an essential part of designing a website, and it can make all the difference when it comes to getting relevant content in front of people who want to see it.

How Do You Add Pagination To Your Blog’s Navigation?

You can easily add pages to your blog with plugins or do it by hand. The main reason to use pagination is that it eases the overall navigation of your blog for your readers and allows them to navigate to your older content.

How is Pagination Used?

Like a blog feed, the content is broken up into pages by pagination. 

Instead of showing all the content at once, the pagination links let the user move between pages.

Users can see both the posts that came before and those that will go after. In the Blog module, you can use pagination. This module can show posts in different ways, like a featured post. Pagination should only be used in the Blog module when showing a feed, like posts, projects, etc. For example, we can see why when we look at a page with several Blog modules.

How To Add Pagination To A WordPress Blog Using Plugins?

You might rely on the default WordPress navigation or enable basic pagination. However, if you want more customisation options and control over your site’s pagination feature, you should try out specific plugins.

Pagination vs Post Navigation

Pagination within the Blog module differs from the Post Navigation module, performs similar but different functions, and is not interchangeable.

Pagination is available within the Blog module and has a few simple settings. For example, the Post Navigation module navigates from one blog post to another. While it does have some exciting options, it is meant to be used within blog posts or blog post templates rather than the blog page.

Is SEO pagination on your site audit checklist for technical SEO?

It should be if you post a lot of content or if your site is a specific type, like an e-commerce store. There are many benefits to pagination, such as its SEO boost, but marketers and SEO specialists may also need to think about other things when optimising a site. Also, paginated pages will only help you if you follow the best practices for SEO pagination.

Now that you know what I’m going to talk about today, let’s start by discussing pagination SEO and why it’s essential for a great customer experience.

Is Pagination Good or Bad for SEO?

There are some arguments online about whether pagination harms SEO. The two potential problems around SEO and pagination are thin and duplicate content. However, neither of these needs to be an issue.

You can avoid duplicate content with canonical tags. Thin content could be a concern, but only if you put restricted content on a page. For instance, if you made a series of pages for individual business locations but needed to add a unique copy.

With that said, there are notable benefits. Generally, pagination is more bot friendly, and its layout makes it easy for search engines to index. Another use of pagination is having multiple pages online, meaning more indexing and SEO optimisation opportunities.

Like everything else, pagination only works as well as you implement it; following best practices for SEO pagination can provide an extra boost to your ranking.

Final Thoughts

Pagination is an excellent method to keep the page uncluttered. For example, if desired, you can display a limited section of your blog entries with easy access to more content. Despite their simplicity, the links can be styled to match the rest of your layout.

Have you turned on pagination? We Would Like To Hear From You 

You can call Clixpert Pty Ltd at 1300 254 973, where our experts can assist you with pagination. You can also drop in your comments.