There’s a long roller coaster ride ahead of us before we 100% recuperate from the Coronavirus COVID-19 huge pandemic, but many SMB’s , Corporates, manufactures & communities are starting to recover and this will happen sooner or later.
In today’s uncertain and changing world, people are looking for real-time updates when it comes to store and product information as well as availability. Searches for “in-stock” grew more than 70 percent globally from the week of March 28 to April 4, Due to uncertainty in the environment consumers sought to avoid ecommerce shipping delays. Curbside pickup and in-store options are going to be the present day saviour to help connect local shoppers with the products someone needed quickly in a safe way.
Using local inventory ads, retail shoppers can show buyers that the products they are searching for are available for closeby store pickup. Current situations allow shoppers to indicate if you provide curbside pickup, in your local inventory ads. This feature is available at present in the countries where local inventory ads have launched: Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK and the U.S.
Petco is using the curbside pickup badge to Indicate curbside pickup availability on essential products like pet food and supplies that are available nearby for same-day or next-day pickup and this encourages contactless pickup during this uncertain time.
“As a trusted partner in caring for the overall health and wellness of pets, we’re committed to ensuring pet parents have the essential products they need during this time,” said Jay Altschuler, Petco Vice President of Media Transformation. “To make shopping easier and safer for both pet parents and our own employees, we’ve proudly made a number of changes including launching curbside pickup at most Petco stores nationwide.” ref:Google
The businesses who have completed the onboarding for store pickup are able to use the currently available beta version of The local inventory ads curbside pickup badge. Reach out to your local account team if you’re keen in including curbside pickup in your local ads, or complete this form.
If you are not part of the local inventory ads, but want your customer to know your shop or store offers delivery, pickups or curbside pickup. Please use your Google My Business by add or edit attributes to your GMB profile that appear on Google Maps and Search. This option is available for customers globally. If you want to complete your GMB page, complete this form.
April 2020, Small to Medium Businesses noticed e-commerce search volume grew over 40% in their Google Shopping campaigns. Retail searches online continue to outpour today, and with free shopping listings available to all retailers through Google platform, This could be the best time to get your store online.
Show whether your store offers curbside pickup or delivery in your Business Profile. For additional help navigating your retail business through COVID-19, download our Retail Guide.