What Happens When You Stop SEO?

Hiring a competent Sydney Digital Marketing Agency like Clixpert to beef up your Search Engine Results Pages (SERP) and helping you climb the ladder on Google rankings is a wise idea. However, after months of implementing SEO Best Practices and reaching high SERP results, you may be tempted to stop. Is this a smart move?

SEO for Success in Digital Marketing

Why Pausing or Stopping Your SEO Efforts Is A Bad Move for Your Business?

Interesting SEO Statistics for Marketing

Sources: https://www.impactplus.com/blog/seo-statistics

When it comes to Search Engine Optimisation (SEO), people need to understand that reaching your desired goals doesn’t mean the work is done. In fact, maintaining your high ranking is even trickier because competition is too stiff. SEO is never a one-shot solution with an expiration date. Instead, it is an ongoing, long-term strategy that requires continuous efforts if you want to stay on top and ensure that your site performs well constantly.

Check out what will happen if you decide to stop or abandon your SEO efforts.

Expect Your Online Visibility to Take a Big Hit

Online Visibility Goes Down When You Stop SEO

When you stop doing SEO or even just pause SEO for a few months, you will eventually see your business name ranking lower in SERP. Unfortunately, this is directly proportional to organic traffic. As a result, you can expect fewer people to visit your website. This alarming trend will continue until you implement the Best SEO Practices again to get back on right track.

Of course, this drastic drop will not happen overnight. It may take weeks to months. However, once your ranking dips, you will continue on a downward spiral which could hurt your business. Notably, your rankings will drop even faster if your competitors actively do SEO while you take a break.

As a result, they will outrank and possibly even steal some of your clients. When organic traffic from searches takes a nosedive, it will harm your company. Why does this matter? Take a look at these compelling stats below:

• Organic traffic drives more than half of all website traffic.
• This visibility has the power to drive more than 40% of a brand’s revenue.
• It will have a drastic impact as 75% of search engine users usually stay on the first page of SERP.

Results in Loss of Revenue

Remember, anyone with internet connectivity can advertise online. For this reason, ranking high on a search engine is very fierce. You could be competing with hundreds or even thousands of other companies that vie for the same keywords in your industry. However, what our decade in this industry has shown us is that those who stay on top of SERP garner a higher click-through rate (CTR).

However, stopping your SEO Strategies mean competitors will overtake you and push you further down in ranking. Sadly, when your visibility takes a nosedive due to a lack of SEO, you will lose out on your chance to make sales. Again, SEO is a constant competition between different brands. Your competitors certainly won’t stop! When they begin outranking you in SERP (Search Engine Results Page), you can expect your sales to be adversely affected as well.

As your site remains static, your competitors will continue an upward climb grabbing all the fantastic leads and prospects along the way. Once that happens, you will lose your edge. Additionally, you miss out on converting those queries into loyal followers and customers. Giving up SEO means a decrease in your potential revenues and curtailing your business’ potential to grow and expand.

Equates to Missed Opportunities Which Can Impede Growth

Stopping SEO Leads to Missed Opportunities for Your Business

At Clixpert, we always encourage our clients to stay active with their SEO efforts as it will provide opportunities, boost traffic, and increase leads. However, if you do the opposite, it means you will lose out on many things. You can end up forgoing the following:

Chance to Add Rankings

Each time you add new content to your site, you provide a fresh opportunity for your website to do well in rankings. With trendy and updated content, you can rank higher for a broad range of keywords that will bring in more traffic to your site. If you don’t do that, you lose your potential leads.

Gain Precious Earned Links

When other websites link to your site, this boosts your rankings. It proves to Google that other people trust your brand. With these links, you show your company’s credibility. However, if you stop Implementing SEO and sharing new content, you lose your chance of gaining new links. As a result, you lose your website’s authority.

Get More Returning Visitors

With SEO Best Practices in place, you will find that your site has a lot of returning visitors. This matters a lot because it builds loyalty. Besides, people are more likely to buy from you again if they’ve already touched base with your brand in the past. But without SEO, you give people fewer reasons to come back for a visit. On top of that, you won’t have any new materials to share via email or social media to drum up even more attention for your site.

Create SEO-Friendly Site Updates

As time progresses, your website needs regular maintenance and updates. It matters a lot if you want to add a new page for a fresh look or boost functionality features. When doing these website design tweaks, keeping SEO practices in mind will make a world of difference. If you don’t implement them as you make updates, your hard work will be in vain because no one will see your efforts. Remember, each time you make an update is a chance for you to Boost Your Site’s SEO. Don’t miss out on it!

Failure to Keep Up With Google’s Changing Algorithms

Google is the number one search engine in the world, and in fact a very dominant advertising platform in Australia. So people are adamant about finding ways to trump its algorithms to get higher rankings. As such, Google is always on top of the game,  making tweaks to its algorithms to enrich user experience. They change the ways they crawl and index content to rank websites. Thus, you must keep up with these changes because once they roll out larger updates, you can lag behind if you stay complacent.

You cannot stop SEO because what may have worked last month may no longer be effective or relevant in the future. What’s even worse is once they make radical changes to the algorithm (which is aimed at giving users relevant and quality results in its SERP), you can even be penalised by Google for any negative factors on your website as 404 errors, or on external sites that you link to, or those that link to yours. All this can result in dropped rankings. Therefore, you must constantly Adapt and Adjust Your SEO Marketing Strategies to ensure consistent results. If you fail to do so, you will get beaten by your competitors, who are actively abreast of all new updates.

Opens Your Site to a Lot of Risks That Could Hurt Your Brand

Stopping SEO Could Open Up Your Site to Lots of Risks

We’ve seen this happening many times: a brand discontinues SEO, and a world of threats open up to engulf the site. Remember, if you stop your SEO efforts, it shows that you are not paying enough attention to the potential problems or risks that can impact your site adversely. Sadly, when you’ve taken an SEO hiatus and don’t nip these issues in the bud, they can escalate.

Take note of the following risks that you can potentially face if you cease SEO altogether:

Unnoticed Tech SEO Issues

The sad reality is, even the most pristine website can face wonky tech issues without proper maintenance. Sadly, this will undo all the hard work you spent to lay a good foundation. If you suddenly suspend your SEO efforts, you will undoubtedly miss out on Technical SEO Issues like broken links, error pages, and misconfigured txt files. All of these will annoy your visitors and cause a severe drop in rankings.

Harmful Links Wreak Havoc

When You Stop SEO, it will be impossible to keep a watchful eye on your site’s backlink profile. This could result in too many low-quality links to your official website. Unfortunately, when you’ve got tons of spam sites linking to your official page, Google cannot help but associate that your site is just as terrible. So, it would be best to have constant SEO to disavow these annoying links, or your site will lose credibility.

Face Stolen Content

Sadly, the world is full of unethical people who grab your content and say they own it. It is plagiarism at its worst and most blatant form! The moment this happens, your site can actually be penalised for posting duplicate content. We know that it is not fair, but those are the rules. It can result in lower ranking and lost authority. Thus, you must work hard on SEO to protect your ranking and regularly assess if other sites steal your content.

Lose Visitors Without Regular, Fresh Content Updates

Regular SEO & Content Marketing Are Key for Successful Digital Marketing

Finally, SEO professionals agree that content is king. If you want your customers to keep coming back to your official page, you must take time to create fresh, valuable, and engaging content. In fact, regular updates like this can directly impact your Google rankings. This search engine applauds websites that consistently offer new content. These sites rank higher because:

• It shows they are not robots.
• They care for clients with fresh materials.
• These sites have relevant information in the industry.

Besides, you must remember that people consume tons of content throughout the day thanks to mobile devices. So, if you Discontinue Your SEO Campaign and cease offering fresh content, your website becomes stale. And once you’ve been deemed irrelevant, even your loyal customers may stop patronising your brand.

Remember, content creation should be at the forefront of your SEO efforts. If you need help, our team of SEO Experts is ready to sit down with you to discuss your project in detail and develop a personalised and targeted plan of action to help you achieve your goals.

Contact Us Today

With over a decade in the industry, Clixpert is one of the most prolific Digital Marketing Agencies in Sydney and all of Australia. When you come to us, we use the knowledge and expertise we’ve gained over the years to provide you with unparalleled, results-driven service. Search Engine Optimisation (SEO) is one of our strong suits. Get in touch with us today to see your business flourish online.

CALL 1300 254 973

Note: Despite the lockdown, it’s business as usual here at Clixpert. Call us to schedule a virtual consultation via  Zoom or Google Meet, and we’ll be more than happy to accommodate your request.