Marketing Consulting

As Digital Marketing Consultants, we’ll work with you as your Marketing Partner to consult on your marketing campaigns, review or manage your marketing and solve issues. Take advantage of our 30+ years combined team expertise, to help improve your sales and maximise ROI.

Our proven track-record of working with over 1,000 businesses in Australia & New Zealand focuses on improving “3 key areas” of your business:

1) Identifying Issues that’s affecting your leads, sales, branding, customer satisfaction and growth.
2) Solving issues with proven track record.
3) Sustaining growth and scaling your business.

Clixpert Digital is a Google Premier Parter Agency, with multiple awards and a proven track record of successfully working with 300+ clients

We’ve been providing “Marketing Consultancy“ services to SME business owners. These services have seen our clients grow their businesses YoY.

Some of our clients in the SME Business space have grown faster. Enjoying growth rates as high as 625%*. On a revenue base of $1 million plus.

*Independent Audited Figures. Note: Clients names are confidential and cannot be disclosed.

Our Marketing Consultants will walk you through the Marketing ecosystem, using our combined team’s expertise to help you generate leads, sales, and grow your brand with the right investment & strategy.

Once engaged, we become your Marketing Extension of your business, to review, manage, monitor and improve your marketing campaigns, website performance, brand marketing, sales, etc.

We offer these 3 Marketing Consultancy options should you need to book in our service:

Marketing Consultancy: This service can be provided on an “Adhoc basis” as and when required (on an hourly rate or retainer).

Marketing Package: This service can be provided based on the type of marketing you would need. For eg. you may need our team to perform SEO, Google Adwords and Facebook Advertising (integrated marketing). We will create a marketing team for you and look after all marketing campaigns with regular communication, monitoring and reporting.

Outsource: This service helps you to outsource your Marketing Manager’s work to our team, who will work directly with your marketing agency and you to ensure your marketing campaigns are well-budgeted, well performing, monitoring, communicating on your behalf with your agency, and planning for growth. Rates are based on the campaigns the agency is managing.

All of the above Marketing services will help you understand:

1) Marketing performance
2) Industry trends
3) What’s working, whats not, and what needs to be fixed
4) Innovative ideas & recommendations
5) Digital trends
6) Recommendations
7) etc….to keep your business at the forefront of digital.

Expected Outcome

• Lift your brand
• Improve leads/sales
• Improve Customer Satisfaction (Rating & Reviews)
• Overall business performance.

Marketing is not a person, it is a department. We have a fully-stocked digital team that is ready to go. Our Marketing Consultants possess all the specialist Marketing Skills an SME business requires to profitably acquire new customers, grow and keep them.

Our in-house skill-sets include:

• Research
• Data Analytics
• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing
• Coding for web & mobile
• Project management teams
• Copywriters
• Art directors
• Designers
• IT support
• And of course, Strategy Consultants!

Our Consultants will understand your business thoroughly, research your industry and competition, before they start work on it. There is nothing worse, in our experience, than developing a Marketing Strategy for a client before their business model has been understood by their agency.

We seek first to understand – and that is why we have grown our own business since we first opened our doors to help Australian SME’s market themselves in 2009.

To aid business understanding, we arrange meeting or workshops. Our Marketing Consultants spend time working with your people, so they understand your business and its marketing goals, before they work with you to develop winning strategies for it.

Several reasons:

a) Cost For an SME with between <5- 20> people, the average cost of hiring a Marketing Manager, Analyst, Creative Team and Project Manager easily works out to be $300,000 plus.* stats worked out using Payscale.com.au

At Clixpert, we don’t believe so. To make the investment viable, your marketing department would have to generate an incremental revenue of $300,000 to just break even and $900,000 before it would be profitable.

Is it a cost worth investing in?

At Clixpert, we don’t believe so. To make the investment viable, your marketing department would have to generate an incremental revenue of $300,000 to just break even and $900,000 before it would be profitable.

At Clixpert, we can make the numbers work because we load balance our people assigning them to clients based on their requirements.

b) Resource Availability It is not easy to find good marketing people- and it’s even harder to keep them once you find them.
The reason is ‘Marketing is a Culture more than it is a function.’

For a company to retain its Marketing Consultants, it must provide them with a Creative Culture. Which is what we, at Clixpert, understand and provide them with.

It is our Culture that drives the Excellence clients see in our work and our people.

c) A Track Record that speaks for itself As a company, reality is, Clixpert has been providing Marketing Consulting Services to its clients in the SME and Corporate space for every one of its last ten years.

We have served over 1000 SME and Corporate clients to date.

From industries as diverse as Transport and Logistics, Legal, Banking, Finance, Medical, Scrap Metal Recycling, Charity and Telecommunications industries.

This March, we will celebrate our 10th birthday. What we celebrate, in essence, are the Business Results we’ve delivered for our clients.

d) We’re all about “Results”

d.1) Case Study 1: For a client in the Transport & Logistics Industry

• Our work in 2018 increased their site’s traffic by 15% from 9365 to 10,735.
• UI, UX, Content and Brand improvements led to increasing sales by 36% and reduction in website’s bounce rate from 60% to 6% (avg industry bounce rate is 30-40%).
• This has given our client a lead that is 3 times ahead of its average industry competitor.

d.2) Case Study 2: For a client in E-commerce space

• Our work in 2018 increased clicks by 57.22%. Base was low base as the company had not used digital marketing before.
• Despite the low base, we delivered ‘qualified’ leads to the client
• At an average conversion of 40% - twice the national average – we calculated the value we returned to the business of each lead to be in the region of $1025 – 5-room house
• The campaign value we delivered was $1025 X 610 = $250,100

d.3) Case Study 3: Transcending a Lawyers business - increasing customers over a decade

• We’ve worked with a Legal business for over a decade with a complete digital solutions package (website, branding, marketing, and social reputation). The client provides family & business legal services.
• Our client’s business increased sales from having 50 clients in 2009 to now 20,000 clients in 2018, with growth in revenue.

e) Affordable, not expensive

As an SME, we know what all businesses must balance – their books.

Hence, we’ve structured our rates so its affordable and flexible. Clients can pick and choose the services they require based on their budget, and our costs.
If you have a specific business problem, you’d like us to solve for you – we can work together to develop a suitable package rate (whether you use our ‘team’ on a ‘consultant’) that puts these resources exclusively to work on your business to help it grow.

We are passionate in helping our clients grow their businesses. Our unique value proposition is that we work with you as your ‘marketing partner’, working with you on your side, to firstly understand your business needs it problems, then building a working relationship to drive results out of your marketing dollars, excel your business, and grow the brand.

Let’s talk marketing

Contact our consultants: info@clixpert.com.au or call 1300 254 973 or Facebook