YouTube Video Ads

Cut through the white noise. Be seen. Be heard. Be remembered.

YouTube has over 1 billion users and is gaining more users year on year. YouTube video ads have the potential to multiply audience engagement 10X over. Currently, millennials watch more videos on YouTube than on broadcast or cable TV network, with 80% of them watching YouTube videos on their mobile phones. With such staggering numbers, it is little wonder then that YouTube has proved to be such an effective platform for advertising.

At Clixpert, we can design and build an effective video advertising campaign for you based on what results you want to achieve. Whether it is to increase brand presence, drive sales or reconfigure your brand to appeal to a different section of the audience, we can do all that and more for you with YouTube ads.

Ready to take your brand to the next level? CALL 1300 254 973

Top 3 Benefits of YouTube Advertising for Businesses

1. It has a wide reach Next to Google, YouTube is the second most popular online platform for search. Consumers are turning to YouTube for product reviews to help them make a purchase decision. With such a huge audience, YouTube is a powerful advertising platform to convert prospective consumers into lifelong loyal customers.

2. It provides better targeting capabilities YouTube makes it possible for you to reach the exact audience you want. Using its advanced targeting capabilities, you can reach out to affinity audience who are more likely to convert. You can pick and choose from demographics such as age, gender, parental status and interests.

3. It is cost-effectiveYouTube ads provide good ROI, but apart from that they are also a budget-friendly advertising option. For instance, if you opt for skippable video ads, you’re only charged for a view if a viewer watches 30 seconds of the ad or finishes the video - whichever comes first.

Interesting YouTube Facts

YouTube has over 1 billion active users (and this number is growing with each passing day).
It is available in 76 different languages (which covers 95% of the world population).
Over 30 million people visit YouTube in a day.
5 billion videos are watched on it every single day.
300 hours of video are uploaded to YouTube every minute.
6 out of 10 people prefer online video platforms such as YouTube over watching television.

Types of YouTube Ads

TrueView Ads

TrueView ads are also known as skippable ads. These ads can be skipped after five seconds and are the most popular ad format on YouTube. Within TrueView, you can opt for either In-Stream ads or Discovery Ads. In-Stream ads play before the posted YouTube video, while Disovery ads (or In-Display ads) appear on the top right sidebar as a sponsored video suggestion.

Non-Skippable Video Ads

Non-skippable video ads are typically longer ads (15 to 20 seconds) that are used to convey a more elaborate brand message or story. These will be charged on a CPM (cost per 1000) basis.

Bumper Ads

Bumper ads are non-skippable video ads that are 6 seconds or lesser. They are charged on a CPM basis as well.

Overlay Ads

Overlay ads are banner advertisements that run along the bottom of a video. They can either be text ads or image ads.

Sponsored Cards

Sponsored cards are pop-ups that display content that may be relevant to a video, such as products or services featured in the video. They may include a text CTA (call to action).

YouTube Ads Case Study: Increasing Brand Conversions by 157% in 6 months

About The Project

Client name: AAA City Removalist
Business: Residential & commercial removalist

Project Goals

To create brand awareness and attain ‘top of mind brand’ status for the service offered.
To increase brand conversions through remarketing.

Project Challenges

As with most projects, time and budget were an issue. We had to create the most interactive video ads with the available budget.

Strategy

Audience Demographics We targeted the right audience by selecting from a wide range of criteria – from age groups to preferred locations etc. This helped us narrow down our target audience and helped save money which might otherwise have been wasted on viewers who were unlikely prospects for the removalist business.

Cross-Channel Remarketing We also engaged in remarketing by targeting people who’d previously visited the client’s website. Did you know that website visitors are 7X more likely to convert when retargeted with an ad on a different platform? So, remarketing should be a substantial part of your ad campaign.

Targeting Audience Based on What They Watch on YouTube Another strategy we employed was to target those users who were watching videos related to the service that are client offers, which in this instance was removals. So, by targeting people watching videos related to relocations, packing and moving etc., we were able to effectively position our client’s brand in front of potential customers.

Project Results

We started the video ads in September 2018, and within a 6-month period, we were able to get over 12,000+ views.
Of that number, over 80% of the audience viewed the ad till the end.
As a direct result of our YouTube video ads campaign, brand search increased 25%.
There was also a mammoth 157% increase in brand conversions.

As you can see, it is clear from the results we’ve achieved that YouTube advertising is an effective marketing tool – when done right by experienced professionals. If you’re interested in finding out how we can help your brand leverage the power of YouTube, call us on 1300 254 973.