Google Local SEO
If you have a business with a fixed address that serves a geo-specific community, you need to rely on Local SEO to ensure that you stand out from competitors. Without this marketing tool, you will miss out on potential clients who reside or frequently visit your area. This strategy is crucial if you want your business to stay visible and relevant in the eyes of warm leads, which can make a big impact on your sales. Are you ready to optimize your business to reach local clients? Give our team at Clixperts a call to help ensure your Local SEO is spot on. If you’ve got a brick-and-mortar location, you must utilize the following best practices. We’ve also created this mini-guide for you so you can make sure that your strategies are optimized for local clientele nearby. Let’s get started!
Work on Your Google My Business Profile
When it comes to local visibility and clout, Google My Business reigns supreme. Hence, you must ensure that your profile in GMB stays updated and optimized to provide information for clients. Make time to do the following:
Promote on Social Media for Maximum Visibility
Right now, Google assesses the content you share on social media. So after curating an eye-catching Google my Business profile for your store, share this on all your social media profiles. Google will certainly reward you with higher rankings on searches when you do this because it amplifies your credibility and shows your commitment.
Ascertain All Information Remain Consistent
You need to make it easy for Google, other search engines, and real people to find your company. To ascertain you do this right, set up a consistent NAP. This stands for name, address, and phone details (with corresponding area codes). Include this as a crawlable HTML text on pertinent sites for easy indexing. Remember, including this info in an image means you lose out since images cannot be crawled. So put this in the header or footer instead.
Take Advantage of Online Directories
Get your company listed to as many online directories like Yelp or Trip Advisor pertinent to your niche. These citations will improve your visibility and drive traffic to your site. Make sure you do the following:
Conduct a Local SEO Audit
Just because you’ve got SEO down doesn’t mean it’s necessarily primed for local searches. For best results, conduct an audit to see if you can effectively reach local clients. Assess where your pages stand so you can make improvements. It would also help to do competitor analysis to see how you stand up against them in terms of website design, rankings, links, and content.
Boost Internal Linking
It is vital to enhance your internal linking to improve your SEO ranking. This matters a lot because it does the following:
Work on the Tiny Details
When creating content for your store, note that every new post is another page to be indexed. Thus, it is another opportunity for you to rank higher on search engine results pages. To assure best Local SEO practices, you must optimize the following:
Include Separate Location Pages
If you have several branches, create location pages. Make sure you create a separate one for each location with specific NAP, store hours, promos, transit info, etc. Remember to avoid duplicate location pages, as this can create confusion and bring down your SERP rankings. Should you have one location only, fret not. In this instance, focus on curating a stunning “About Us” page that draws in leads to your unique brand story.
Work on Quality Local Content Pieces
Search engines have grown smarter, so make sure your write for website users and not merely for search engines. It would help to tailor fit your writing and content materials to what your target local audience wants. If you touch their emotions and create pieces that resonate with their hearts, you will increase engagement rates. Instead of writing about general topics, focus on local trends and industry news. Don’t forget to dwell on issues related to your niche and location to provide value for your website visitors.
Make Sure Your Site is Primed For Mobile Use
Finally, work hard on both local and mobile searches as they go together. After all, 61% of searches on Google are done on a mobile device. Today, more than 5 billion people on the planet own a mobile gadget, so if your site is not primed for this aspect, you lose out on amazing opportunities. In addition, people now use location services to find existing stores nearby. Hence, you must make it easy for everyone to see your business.
Contact Us
Not sure about what you ought to do? Give our team of pros at Clixpert a call at 1300 254 973. We can help you optimize your website for Local SEO and ensure you stay visible in front of people who matter.
