How to Generate Leads with Google & GMB (Google My Business)

93% of customers read online reviews before buying a product or service. With statistics like that, it comes as no surprise that adopting a digital-first approach is the way to success for businesses in this day and age. This change in consumer behaviour also led to a major surge in local ‘near me’ Google searches globally, which saw a 100% increase in 2020.

The COVID19 pandemic has also contributed to this trend, with more and more people turning online for all their needs. Clixpert is a multi-award-winning Digital Marketing Agency in Sydney that has been closely watching consumer behaviour and online trends over the last few decades. With our expertise and knowledge, we’ve put together this guide to help you Generate Leads With Google And GMB.

Optimise Your GMB Profile for Better Reach

NAP (which is an acronym for Name, Address and Number) accuracy is a core ranking factor for local SEO. If your GMB Listing does not have updated/accurate information, your business might miss out on potential leads. So, if you haven’t updated your GMB listing in a while, take the time to check and update all the basic information to not just improve your local search ranking but also to enhance your customers’ experience.

It is also a good idea to add some photos of your office/storefront to give customers a visual of your business location. Please keep in mind that blurry photos taken in poor light can reflect poorly on your business. So, ensure all the photos are of good quality and give your potential customers a clear idea of what your business looks like. Giving them a visual sneak peek just might put you ahead of the competition. After all, it’s all the little details that count.

Work Hard on Getting Google Reviews

For a business, there’s nothing more valuable than word-of-mouth advertising. Google Reviews are an important ranking factor for local SEO. Reviews are effective tools that have the power to influence customers’ purchase decisions. But getting a review is no easy feat. This is why many businesses, even ones that have been around for a long time and are successful, find it challenging to get Google Reviews.

So, what can you do? As a business owner, you need to understand that it’s worth your time and effort to follow up with each customer, requesting them to leave an honest review for your product or service. Reviews will help build your reputation and give new customers a level of trust in your capabilities and business ethics. So, always go the extra mile to reach out to customers for reviews as they might not be inclined to do it without a gentle reminder from you.

Improve Customer Service Accessibility & Communication with Google click-to-message

Over 60% of consumers prefer to confirm online that a product or service that they need is available before visiting a business. Of this, a majority of them prefer to message rather than call your business. This is easily done through a business’ GMB listing with Google click-to-messaging. When a potential customer messages your business, you will get a notification on the GMB app, as well as an email notification. You can then reply to the customer, providing them with whatever information they need to make their decision.

With the digital-first approach, it’s all about improving your customer’s online experience and interaction with your business. You need to look for avenues to increase customer service accessibility and Google click-to-messaging is one sure fire way to do that.

Stay on Top of Things

To stay ahead of competition, you need to constantly update yourself and stay on top of the online game. This means being aware of any new trends or changes in Google or GMB that can affect your search ranking. You also need to keep all your information updated, as well as interact with your customers on a regular basis to ensure your business stays on their minds.

Doing all this is not easy, not to mention understanding Google’s ever-changing algorithms and updates requires a certain level of knowledge and expertise. This is where Clixpert comes in. We’ve helped hundreds of businesses Generate Leads with Google and GMB. Our team can help optimise your business listing, maintain it and keep it active so you are free to concentrate on what you love to do: running your business.

Pointy from Google 

Pointy from Google is a scanning system that acts as a product/inventory feed for local businesses. It allows local businesses to showcase their products to interested shoppers on Google. Pointy is currently available in the USA, Canada, the UK, Ireland and Australia. So, if you’re a local Australian business looking to connect with local shoppers, Pointy is a great resource to help you become more accessible. 

Here’s how it works: 

• You connect to Pointy either by plugging the Pointy Box to your barcode scanner or by downloading the app to your POS (Point of Sale) system for seamless integration.
• You scan your products just as you would when ringing up a sale. 
• The product’s description and price get automatically added to the ‘’See what’s in store’’ section of your GMB listing. 

Contact Us Today to Inquire About Our Packages

Whether you’re looking for an expert to help you build your social media following or want a digital marketing whizz to help Drive Traffic And Generate Leads, we’re the ones to call. At Clixpert, we love taking on a challenge! So, give us a call today and we’ll be happy to sit down for a chat with you to discuss how we can help your business.

CALL 1300 254 973