What is a Landing Page?

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page can be your home page, a blog post, a product page, a lead capture page etc.

Landing pages are designed with a single focused objective – to convert website visitors into customers and thus generate more business for your company.

Having a few links in the landing page means fewer distractions for the user and therefore this can lead to increased conversions for the landing page.

There are numerous tasks that we can get your visitors to do while being in your landing page. For example:

– Make a purchase
– Become a lead by submitting a form
– Call you
– Reach out to you via chat
– Subscribe to a newsletter or email list
– Register for an event

Good Examples of Landing Pages

– Codecademy: It’s simple in both copy and design. The form itself is simple and only requires an email address, username, password, and a validation that you’re not a robot to create an account. Alternatively, you can just use your Facebook or Google Plus login, shortening the conversion path even further.

– Microsoft IT Showcase: The landing page below has been used to market and generate leads for one episode of Microsoft’s IT Showcase webinar series. Everything you need is above the fold; the form on the right and the information about the IT Showcase Webinar is on the left. This consists of content describing what topics will be discussed in the webinar along with links to similar webinars, details on the speakers, and links to Microsoft resources that touch on the topics that will be discussed. This makes the users feel that this is more informative and credible and therefore its more likely that they will register for the webinar via the form on the right side.

Looking for someone to create a landing page for your company to convert visitors into customers and therefore generate more business and revenue for your company? Look no further than the experts at Clixpert. Don’t hesitate to call us on 1300 254 973 or drop us an enquiry at info@clixpert.com.au for more information.