Reverse SEO and Brand Reputation Management

Of course, there are situations where one may have Search Engine Optimisation work against them. If you've had the credibility of your website compromised and therefore unable to reach its full potential due to negative reviews, posts or bad backlinks, Clixpert is the company for you. With reverse SEO, we can give your company the fresh start it needs to excel in the online world once again.

What is Reverse SEO?

Reverse SEO is a strategy used to manage your brand reputation online. As the term “reverse” suggests, this technique involves using SEO for the opposite reason—rather than trying to achieve top ranks, the goal is to push down web pages with a negative reputation to keep them away from the public eye.

That said, it is worth mentioning that reverse SEO is not the same as negative SEO. Derank SEO involves burying pages with negative reviews and content, then optimizing positive web pages to bring them up. On the other hand, negative SEO involves using malicious techniques to lower your competitors’ search rankings.

Basically, derank SEO, is a common reputation management technique, while negative SEO can be considered as a wrong practice.

Why do I need Reverse SEO Services for my company?

Navigating the online space can be tricky, and at times, it can be hard to avoid mistakes. For example, one of your products malfunctioned, a customer was not satisfied, or an employee did something wrong. Whatever the case may be, these situations can all paint your brand in a negative light and lower consumer confidence.

Nowadays, consumers rely heavily on the Internet to learn more about a business, so if they see a negative page on your company, they may decide against engaging with your brand. As such, reverse SEO services allow you to repair your tarnished brand reputation due to negative content or reviews.

Who should be thinking of implementing Derank SEO?

Reverse SEO is most applicable for companies with web pages that are harming their publicity. This could be in the form of negative reviews, content, press releases, and other similar pages that contain information that can paint your brand in a bad spotlight.

Any company that runs into this scenario should think of implementing reverse SEO since it will help repair their brand reputation. The longer they keep the negative search results high up in the ranks, the more severe the consequences will be since it might be harder to get rid of the pages and regain consumer trust.

How are you going to improve my brand reputation?

You might be thinking—How to get rid of negative content? How to improve my brand reputation online? Here are the steps that can be taken with derank SEO:

1) Identify the keywords harming your brand reputation and causing negative search results.
2) Optimize neutral and positive web pages by targeting the negative keywords so they rank higher than the harmful pages.
3) Optimize pages and build high-quality backlinks in your website and other online assets.
4) Create long and valuable content on your website for top-performing keywords.
5) Publish your positive press releases to clear out the negative ones.

Overall, the process can be technical and requires strategic planning, so hiring a professional company to help you out would be best.

Industry: Finance Industry
Service Provided: Brand Reputation Management

Brand Reputation Management

The Challenge

Our client’s “online reputation was tarnished due to negative content & articles” that appeared on popular news & forum websites that negatively portrayed the brand, its director and their service on Google search engines and other directories. As a result, the company lost leads, sales and revenue, and most critically, brand search volume declined on the internet, affecting their “brand reputation online”. This was a huge concern for a well-established business in the finance industry, where your reputation precedes you, and having a not-so-flattering brand image online can mean losing clients, reputation, sales, revenue and industry connections.

Remove Negative Articles

Our Solution

The client approached Clixpert who are highly experienced in Search Engine Optimisation, specialising in “Reverse SEO or Derank on Google Search” to help them with their online brand reputation issue.

Our SEO Consultants discussed and then created an Reverse SEO Strategy with an action plan, tasks to be done, goals to achieve, based on milestone dates. To get the ball rolling, as always, we started off with firstly understanding the nature of their business, industry, their audience, and competitors. We then spent time in discussing why the other party had published negative content about our client.

Reverse Search Engine Optimisation

Then, we moved on to discussing the main issue: the bad press articles and comments on forum sites that tarnished their online reputation. This article appeared on a renowned newspaper website, which was ranking strongly on search engines. This meant when you searched for the brand on Google or other search engines, this article was one of the first things to pop up.

Our Approach

• Included a strategy to create websites, blogs, articles with relevant and essentially positive content to improve their brand name search rankings on Google.
• We then devised a “Reverse SEO strategy” by creating a milestone document, with tasks planned for 24 months according to our strategy & goals to be achieved.
• Our reputation campaign was contracted for 24 months, with 3 team members from our agency who worked on web development, SEO optimisation, content writing, and link building, as well as the Head of Strategy supervising the entire campaign.

Our team had regular meetings and discussions on tasks completed, achievements, recommendations and status of brand name search rankings, which resulted in the negative article deranking and eventually losing its top spot on Google search, in particular.

Results

Online Reputation Management

• Improved online reputation by 160% (Facebook Likes, YouTube Views, and LinkedIn Connections)
• Brand name optimised for search engines by 90%
• Increased traffic to client website by 150%
• Increased Leads by 60%
• Increased Sales by 25%
• Reversed the website's search engine rankings that had negative contents about our client's business.

If you have a similar problem with your brand’s reputation online or have received bad press online, then speak to our Reverse SEO team. We’ll be more than happy to discuss the issue, do our research & audit your online reputation, and then present a strategy to tackle the issue. We will then discuss a plan-of-action and quote you on a solution to improve your brand reputation, providing you with a clear timeline for the same.

Call Clixpert on: 1300 254 973 or send us an email to info@clixpert.com.au

Note: We offer virtual consultations as well, so please contact us to schedule a meeting via Zoom or Google Meet at your convenience.