How we've increased sales by 300% Year-on-Year through SEO & Google Ads (cpc)
An impressive increase in clients from 10 clients in 2008, to 20,000 in 2020 and still growing with a Customer Lifetime Value of $12,500
Search Innovation Story of a Law Firm’s Success
Many years ago, when Platinum Lawyers first set its foot into the Law industry in Sydney, presented its company as a start-up; an ordinary law firm in the making. The company had a clear vision of not just growing the business, but to do it extraordinarily.
The Clixperters (digital agency) were engaged by Platinum Lawyers back then, with confidence of a proven-track record in creating winning strategies & digital marketing.
The Goal was to make Platinum Lawyers a Legendary Law Firm
The Roadblocks
When Platinum Lawyers first engaged Clixpert Digital Agency 2009, they had a basic website which lacked strategy, planning, CRO, marketing principles and storytelling. With specialising only in Property Law amongst a few other services, they wanted to expand their business on a wider market in Sydney and to prove themselves better than their experienced competitors. When we first took over Platinum Lawyers, there were huge roadblocks with their online representation through a marketable website and branding. The challenges we faced were:
The Clixpert Way – Solution
During the early 2000s, traditional marketing was at its peak, implying that online marketing was a new idea to many. Platinum Lawyers’ CEO, Robert Nasr, was fresh to the Google eco-system concept. He was open to the concept of using Google search engine to promote his business and to attract a wider audience in Sydney NSW.
The Solutions
The project looked more challenging mainly because of the competitive legal industry and legal legislations. The approach we took was to first understand Platinum Lawyers’ business, services its value proposition, goals, vision and online marketing requirements. After thorough analysis, research, and planning, the Clixperters came up with the following game plan:
The Strategies
To help maintain Platinum Lawyers’ optimised position on Google search, we’ve charted out and implemented marketable websites, one in every 2 years to ensure the website aligns to Google’s updated guidelines on web coding and search, without compromising on Leads and Key Metrics.
THE FLOURISHING FOOTPRINT
In conclusion, Platinum Lawyers are now well positioned in the online space as a recognised and most talked-about legal service provider in Sydney. The company now offers a wide range of legal services, with its unique customer service that’s embedded with great culture and values. Most importantly, Platinum Lawyers is now an established brand that encourages repeat business and referrals from existing clients.
If You’re Looking for Any Digital Marketing Services
Then please contact us at 1300 254 973 for a free consultation to see if we can help you grow your business.
