The Clixpert Blog

Almost all websites that convert well have one thing in common: they have been tested, tested, tested, and tested some more. This might seem obvious, but many companies still avoid testing their websites and landing pages enough. One survey found that only 1 in 7 marketers conduct A/B tests regularly on their websites, despite clear […]

Your Organization’s Digital Destiny Congratulations! You’ve decided to establish a digital presence for your organisation. A website lets you connect with a broader audience, showcase your mission, and build lasting connections. But before you dive into web design or content creation, there’s a crucial first step: securing the perfect domain name. Think of your domain […]

Google My Business (GMB) is a free and powerful tool that can help businesses attract more local customers. It allows businesses to manage their online presence and appear in Google Maps and local search results. However, optimizing a GMB listing and local SEO can be challenging, especially for businesses with limited resources. ChatGPT is an […]

Most of us have long been aware that internet connection is increasingly being gained via various devices. Hence, it is no longer safe to assume that a website visitor will utilise a desktop or laptop computer; she may instead use a tablet or a portable smartphone. Conventional websites, even those created just a few years […]

The more prominent your blog, the more pages you will have. And once you have a large number of blog entries, it can be difficult to exhibit them all on a single page in an SEO-friendly manner. In other words, Pagination is required. Is your pagination SEO-friendly?  If not then your blog entries may not […]

There is no denying that the Internet strongly influences people’s actions. Therefore, it is no surprise that most marketing practices are executed online. Digital or social media marketing is renowned for providing global reach, measurable returns, customer engagement and quick results for a fraction of the costs of several traditional marketing strategies. Due to the […]

The holidays are a great time to think about the past year and plan for the next. Business owners should rethink their digital marketing approach. Digital marketing helps you reach your audience and achieve business goals. As Christmas approaches, it’s essential to use digital marketing to keep your business relevant. Now is the time to […]

Marketing businesses today have made a significant evolution. The age of the internet, the world wide web, and devices have substantially impacted how a company should be doing.  How can this pivotal moment be maximized to the advantage of businesses? The answer is using video marketing to make the business grow and prosper.     Do […]

Google has some of the most powerful applications to help small and medium-sized businesses get leverage for their trade online. For example, Bing Places for Business, developed by Microsoft, is an online listing tool to help people navigate to your storefront or choose a chain from your store locations.  Bing Listing appears on search engines […]

Launching an e-commerce store requires a detailed analysis and a comprehensive background check. However, if you are here to start things on the correct footing, then you’re on the right trajectory. Presently, the digital landscape has completely penetrated the market system. This transitional impact is why you must establish your virtual store. Naturally, with this […]

Businesses may have unique needs and goals, but they all aim to attract as many customers as possible and provide the best experience. That said, it’s important to remember that growing is not just about getting more customers and sales but also keeping your existing customers happy and satisfied. Marketers often focus on one-off sales […]

If you want your business to be discovered online, you should put your business on the leading search engine. Creating a Google My Business (GMB) account does not only help your business be discovered; it also tells you how much traffic is getting into your website and where it’s coming from. If you’re new to […]

The heart of your marketing campaign is your landing page.  You use Google Ads to get more people to visit your Google Ads landing pages when you get smart about online marketing, right? For those of you who use Google Ads on a regular basis, you are aware that Quality Scores are assigned to your […]

  Facebook Recommendations It’s often difficult to figure out How to Request Facebook Recommendations. Clixpert has put together this guide, providing 6 tried and tested steps to get more Facebook recommendations, along with other relevant information. Facebook introduced new tools to assist individuals in connecting with local businesses, with Facebook Recommendations leading the pack. Facebook […]

Hiring a competent Sydney Digital Marketing Agency like Clixpert to beef up your Search Engine Results Pages (SERP) and helping you climb the ladder on Google rankings is a wise idea. However, after months of implementing SEO Best Practices and reaching high SERP results, you may be tempted to stop. Is this a smart move? […]

Is your email marketing strategy not working? If your Email Click-Through Rate (CTR) Or Open Rate is dismal, it might be time to look into changing things up for better results. At Clixpert digital agency Sydney, we’ve helped hundreds of clients achieve better Email Click-Through rates with some tried and tested tactics. Think of your subscriber list […]

We live in a cutthroat world where competition is fierce. As the old adage goes: you snooze, you lose! Business owners typically find themselves competing with many other companies also offering the same products & services, or the best they can do is compete on a price war strategy, ie if you drop your prices, […]

SWOT Analysis is a tried and tested method in the corporate world that allows you to take a closer look at the capacity of your business. It will not only show you the picture of how your company is performing at the moment but will also help you find out how it will carry through […]

If you’re considering spending money on ads to reach your target audience, make sure that the place where you spend it is promising and engaging, like Google Ads or Google Adwords. But what exactly is Google Ads, and how can we earmark a suitable budget for it? Let’s explore more about this.   What is […]

Today, more than 5 billion people of the 8 billion world population have a mobile device. As such, it has become common practice for people to Google on the go on a daily basis. They look for information, ask queries or compare prices to make purchases. Promote Your Business To Local Customers & Stay Ahead […]

The first thing that pops into our minds when talking about top Video Content Streaming websites is Youtube. And, there’s no denying the fact that it is, in fact, the go-to video website for all. But it is not the only good option for streaming videos you’re interested in. Many other websites and apps out […]

Search Engine Optimisation (SEO) refers to the process of optimising your website to improve search rankings, get more organic traffic and build a strong foundation for your website overtime. Clixpert is a multi-award-winning Digital Marketing & SEO Agency in Sydney NSW that’s helped thousands of clients improve their rankings and website user experience. With over […]

  The answer is yes, but with some cautions in place. Implementing marketing plans during the lockdown will remind your customers that you are still in business and active as ever. However, it is necessary to smartly plan your strategies. If you plan to keep your communication lines open with your market, here are several […]

Facebook delivers an innovative and safe technology that provides quicker and more seamless Wi-Fi for you and your customers. Facebook understands the importance of having dependable, fast, and secure Wi-Fi and has come up with Facebook Wi-Fi to help your business grow. Facebook Wi-Fi enables your clients to use their Facebook accounts to check into […]

Since the advent of Clubhouse in 2020, it has become one of the Internet’s most popular networking apps. Clubhouse is an audio-only and invite-only app, which makes it similar to joining an exclusive yacht club that everyone wants to get into. Here’s a detailed guide from Clixpert, a Sydney-based multi-award-winning Digital Marketing Agency, on what […]

93% of customers read online reviews before buying a product or service. With statistics like that, it comes as no surprise that adopting a digital-first approach is the way to success for businesses in this day and age. This change in consumer behaviour also led to a major surge in local ‘near me’ Google searches […]

*Did you know that only 7% of a message (speech) is conveyed through words, while 93% comes from non-verbal OR Body Language? The Non-verbal component is made up of 55% BODY LANGUAGE and 38% tone of voice.   So why is that in school, we were never taught the importance of “Body Language” (non-verbal communication), […]

With the End of the Financial Year (EOFY) fast approaching, it’s time for tax planning. As a business owner, the money you spend on marketing is a business expense, which means it is tax deductible. Marketing is included in your company’s expenses, and you can claim tax deductions on it, especially if you are running […]

Google has threatened to remove its search engine from Australia if the Federal Government goes ahead with its proposed digital media code. Responding to the government’s plans to make Google pay news outlets for linking to their websites, Google Australia’s managing director, Mel Silva, stated that the search engine giant would have no choice but […]

In 2020, most businesses, small and large, experimented with various digital platforms to boost their brand’s online presence. As a promoter of your business, you’ve probably given every trick in the book a shot to enhance the visibility and reach of your business online. However, with the never-ending lockdown and people staying at home for […]

2020 was a tumultuous year, to say the least. The pandemic made us take a good, hard look at our lives and re-evaluate our priorities. Now it’s time to leave the past where it belongs: behind us, and move on to bigger and better things this new year.  We’ve put together this guide to help […]

With a huge sigh of relief, we bid 2021 farewell. It is December, the last and best time of the year. Christmas bells are ringing, the holiday season is on, and we are slowly returning to a state of relative normalcy. While we set our New Year resolutions for the year to come, it’s also […]

Over the next few coming months, you are going to see lots of updates in Gsuite and keeps rolling with new features. I am going to show you a simple feature which can save lots of time at work and increase productivity. Do You Want More Time At Work And Keep Up To Date With […]

Let’s start with what’s a 404 Error? 404 errors are basically errors which appear when a user requests for a URL/page that cannot be found on the website. This means that the page was either moved to another URL or it was removed from the website. This can be quite frustrating for viewers and creates […]

Nowadays, circular profile pictures are in trend. All social media platforms like Google, Facebook, Twitter, Instagram, LinkedIn are using circular profile pictures. Do you know why square profile pictures across the platforms are becoming outdated? Why Not Square Profile Has It Lost Its Sharpness? Square Profile Picture Vs Circular Profile Picture Square profile pictures are […]

Assist your customers and win more sales with a webchat system A Live Chat system is an online platform that allows businesses to chat with their customers/clients directly online about their queries concerning the products and services. Since we are currently in the middle of the Coronavirus crisis in which at least most of the […]

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page can be your home page, a blog post, a product page, a lead capture […]

There’s a long roller coaster ride ahead of us before we 100% recuperate from the Coronavirus COVID-19 huge pandemic, but many SMB’s , Corporates, manufactures & communities are starting to recover and this will happen sooner or later. In today’s uncertain and changing world, people are looking for real-time updates when it comes to store […]

Clixpert has been in the forefront of the Digital Marketing industry for over a decade. We’ve seen the industry change drastically over the years. Here’s our insight into how the Coronavirus situation has impacted Digital Marketing. For many years now, industry experts have stated that Digital Marketing is the future. With the Coronavirus pandemic in […]

At Clixpert, we’re devoted to giving business owners the best chance they can for success. To keep in line with our community-focused approach, we are proud to give 15% off services for all Senior Card Holders. If you are a Senior Card Holder and would like us to kickstart your business or website’s online presence, […]

Website Maintenance involves routinely checking your website for issues and keeping your website updated. This should be done on a regular basis so that your website can be protected from malicious attacks, can experience continued traffic growth and its SEO performance can be enhanced. Keeping a website well maintained is very important to companies, big […]

The health and safety of our staff and customers is our priority here at Clixpert digital agency Sydney. We’ve taken precautionary measures to make our workplace safer. Here’s a quick guide to help you stay safe during this Coronavirus outbreak Australians are panic buying everything from toilet paper to milk and eggs, forcing supermarkets to […]

Tuesday 8th March 2022 is International Women’s Day which celebrated across the World including Australia. Clixpert Digital Agency supports this occasion and understands still there is lots of work to be done if we have to achieve gender equality. The equality of women in any workforce is only one aspect of gender balance. True equality […]

In 2020 we no longer GO Online – We Live ONLINE. A successful election campaign needs a strong digital team with exceptional success formula It was a new yet thrilling challenge for me and the Clixpert team to assist a major political candidate on a Presidential election 2019 within a short span of time. We […]

YouTube, as you know, is a powerful video search engine for video content and not just a social media video platform. (Source: Think With Google) I Have Outlined Some Amazing YouTube SEO Hacks To Increase Ranking and Boost Your Organic Traffic Instantly In 2021 According to YouTube global, there are more than 2.7 billion logged-in […]

Did you know that the average professional spends around 2.5 hours on emails every day? Just imagine how much time you can save by learning all the nifty tips and tricks you can use to make Gmail work better for you. It’s time to master the art of email management! Gmail Features That Will Help […]

Google recently annouced a major update to its core alogorithm. Usually, they don’t annouce the update to the public and it is always a mystery if there is an update. But this time they did and the SEO world was curious to see how it will affect their website traffic. A lot of people saw […]