Clixpert has been in the forefront of the Digital Marketing industry for over a decade. We’ve seen the industry change drastically over the years. Here’s our insight into how the Coronavirus situation has impacted Digital Marketing.
For many years now, industry experts have stated that Digital Marketing is the future. With the Coronavirus pandemic in full swing, we can now see that they were 100% right. While traditional marketing has not been able to withstand the global shutdown, Digital Marketing is thriving. In fact, if you’re a business that’s been putting off going digital, now is the best time to do it!
Take Your Business Where All Your Customers Are: Online
With Social Distancing in full effect, people have turned to Social Media platforms such as Facebook and Twitter to connect with each other. Humans have a basic need for social interaction and with the COVID-19 situation, we’ve all been forced to keep to ourselves and that can feel isolating. To combat that, people have opted to make connections, communicate and socialise online. Facebook CEO Mark Zuckerberg has confirmed that traffic for video calling and messaging has exploded.
Similarly, user activity on video platforms such as YouTube is also soaring. As Digital Marketers, this provides us with the perfect opportunity to reach out to a wide audience. You can get more bang for your buck, which is why even B2B businesses which have resisted investing in Digital Marketing are now jumping on the bandwagon.
Since Social Distancing is the need of the hour, video conferencing has gained traction. Companies are conducting team meetings using apps such as Google Hangouts and Zoom. Doctors, lawyers and dentists are choosing to video conference with clients and patients.
There’s no doubt that a major portion of the world is now working and socialising online. So, it makes sense to invest in Digital marketing. The time is right, the opportunities are endless, so let’s take action!
How to Get the Most Out of Your Digital Marketing Strategy During the Coronavirus Pandemic?
If you’re wondering how you can retain your competitive edge online during this pandemic, here are some tips to help you out.
1) Optimise Your Content for Users and Search Engines
Since people’s buying behaviours have changed due to the pandemic, the way they search may have also changed. So, research on the most searched keywords and come up with strategies to cleverly incorporate them in your content.
2) Create Content Pieces Around the Coronavirus Pandemic
You can also inform your consumers about how your business is handling the Coronavirus situation and the safety measures you’ve put in place for your employees as well as your customers safety. Consumers will appreciate it and will be more inclined to doing business with you if they know you’re taking this situation seriously.
3) Engage with Your Audience on Social Media
Come up with creative and engaging posts on Social Media. Since people are spending more time on these platforms, they are more likely to like, share and comment on posts that they find funny, informative or relatable. Of course, you need to invest the time and effort and keep posting consistently to grow your audience. But we assure you, the results are well worth the effort.
4) Invest in Video
YouTube has informed that it will be lowering its video quality to accommodate the sheer number of people who are watching videos. People are consuming more video content than ever before in history. So, why not tap into this ginormous market with YouTube Advertising? Build your brand, make informative videos about your products or services and advertise promotional offers to keep your business growing.
The world as we know it is changing. It’s how you react to and handle the change that will determine your business’ future. If Digital Marketing is the missing link in connecting you with your customers, get in touch with us today.
CALL 1300 254 973.
