Nowadays, circular profile pictures are in trend. All social media platforms like Google, Facebook, Twitter, Instagram, LinkedIn are using circular profile pictures. Do you know why square profile pictures across the platforms are becoming outdated?

Why Not Square Profile Has It Lost Its Sharpness? Square Profile Picture Vs Circular Profile Picture

Square profile pictures are harder to process because of their sharp corners. Sharp corners make shapes appear brighter and this brightness can interfere with your profile pictures.

The distance from the centre of a square to each corner is longer than the distance to the sides. Users have to move their eyes along the diagonals to see everything.

Circular profile pictures are easier for the eyes to process. As circles do not have sharp edges or points, the eye can continuously move freely around the object and focus on the content. They are more effective for profile pictures because they allow our eyes to easily follow.

If you browse through your social media platforms, all your content stream is filled with Square images and videos. Having a circular profile picture can make you stand out from the others. Your profile picture is your identity and it should stand out from the rest of the content. This round profile picture works well on all devices and social platforms seamlessly.

Faces are usually round, a circle within a circle looks more geometrically pleasing than a circle within a square.

A circular profile picture cuts the unwanted background area at the corners which helps users to focus on the face.

Why Circular Profile Pictures Are So Effective Than The Square Profile?

• • CENTRE FOCUS

Circles have the “unique” capability of channeling attention.

• • GOOD CONTRAST

Rounded edges restrict content outside a circle from getting close to a profile picture.

• • MODERN AND SLEEK

The round shape is believed to be more modern and contemporary because of its negative space.

• • LACK OF CLUTTER

Round edges help to remove “unwanted clutter” from a small display area and standout on its own.

How Important Is Your Display Profile Picture?

We’ve all heard the phrase ‘First impression is the last impression’. Hence, we need to be very careful when selecting our profile picture. When someone looks at your feed, your profile picture is the first image that tells the visitor what you and your brand are all about. Research shows that just having the right picture makes your profile 14 times more likely to be viewed by others.

10 Tips for creating a professional profile picture

• 1. Make sure your face takes up at least 60% of the display area.
• 2. Avoid using too many people or a group photo.
• 3. Pick a photo where you can be recognised easily.
• 4. Select a current photo of you.
• 5. Ensure your expression and attitude reflect your personality.
• 6. A natural and confident smile is always a winner.
• 7. Use pictures where your face is in clear view.
• 8. Avoid using avatars, icons, cartoons, etc, or leaving your display picture blank.
• 9. Simple and clean background can help ensure that you’re the focal point.
• 10. Avoid low resolution or pixelated pictures.

Need help with your social media marketing or design creatives? Clixpert Google Ad Premier Partner can help you. Get in touch with us and see how we can help your business grow and succeed online.